Sam Feldman Email & Phone Number

Los Angeles, California, Us

- Oversee & lead the account management organization partnering with enterprise Auto brands nationally.

Los Angeles, California, Us

- Oversee & lead the account management organization for enterprise financial services clients in the Midwest region- Drove ~300% year over year revenue growth across our client group, generating 114% attainment against bimonthly revenue goals on average- Manage 5 direct reports ranging from 1-10 years of experience; Coach them through client needs & facilitate their career development- Co-lead quarterly business reviews with client group, presenting partnership strategies & product roadmap opportunities to C-level executivesServe as lead subject matter expert for Spark Ads- Own employee education in North America of the company's largest monetization advertising product- Developed a new process for employees to share product questions on behalf of clients, for our subject matter expert team to address daily- Implemented a product training program across the entire sales organization in North America that was distributed globally- Recruited & onboarded 3 junior subject matter experts, serving as the liason between product teams & the subject matter expert group

Los Angeles, California, Us

- Managed the successful execution of media programs for key accounts including Unilever, Reckitt Benckiser, Beiersdorf, Edgewell, and Henkel. - Drove consistent upsell revenue through ideating campaign optimization recommendations, designing test and learn executions in alignment to client's learning agenda, presenting post campaign wrap reports, and educating client set on new product offerings for adoption. - In collaboration with sales counterpart, drove year over year revenue growth of 250% - 1500% across multiple key accounts.- Collaborated with cross-functional teams across sales, ad operations, marketing science, legal, and policy to remove partnership barriers for key client stakeholders.- Mentored 2 client solutions counterparts; meet weekly to discuss their goals, and help grow their product knowledge & client service acumen.

New York, Ny, Us

Account: New York TimesLines of Business: New York Times Core News, New York Times Cooking AppRegion: United States- Engineered national paid media strategies to achieve upper-funnel brand objectives across digital & traditional media channels quarterly- Translated client briefs ranging from $2MM - $20MM into channel mix, budget allocation, & flighting recommendations quarterly- Led client statuses weekly, ensuring alignment on project scopes & timelines while managing expectations- Owned development and client presentation of both media landscape and competitive trend analyses biannually- Created and implemented new creative trafficking & budget tracking processes that improved data integrity and operational efficiency

San Francisco, Ca, Us

Account: GoogleLine of Business: Google Nest Regions: United States and Canada- Own and am accountable for the development & presentatation of digital media plans, including Video, Display, Search, Audio, and Social channels, to senior client product managers quarterly. These recommendations cover media tactics, audience targeting, bid strategy, and reach/frequency planning that align with the client's marketing objectives. - Co-lead weekly reporting of 1-2x brand (consideration lift KPI) and direct response (cost-per-sale KPI) campaigns with quarterly budgets ranging from $5MM - $50MM, supporting new product launches and promotional periods.- As a people manager, own delegation of an associate planner’s contributions to the planning, trafficking, maintenance, and weekly reporting of 1-5x digital-only media plans per quarter; manage delegation and prioritization of their tasks to ensure deadlines are met daily. - Forecast front end metrics (spend, impressions, clicks) as well as site conversions (buy now clicks, purchases) for Search and Display channels within 1x DR (cost per-sale KPI) campaign monthly. - Advise clients on mid-flight recommendations including tactic, audience & creative optimizations to improve campaign performance monthly.-Assist in the development & maintenance of client relationships by co-leading cross-agency client statuses biweekly.- Write 1x testing plans quarterly which include innovative & emerging tactics to inform future marketing initiatives.

San Francisco, Ca, Us

Account: GoogleLine of Business: Google NestRegion: United States- Planned and managed a $1MM - $2MM partnership brand campaign (awareness lift KPI) from briefing activation teams and presenting the tactical recommendation to the client through reporting on tactic-level performance. - Led creative optimization process resulting in a campaign with 13% of available creative assets having passed in-lab testing to spend 79% of the campaign budget on passing creative.- Contributed to the planning, management, and launch of brand (awareness lift KPI) and direct response (cost-per-sale KPI) campaigns quarterly, including a rebrand and new product launch ($5MM - $35MM+ budgets per campaign).- Owned and oversaw weekly updates to media plans, traffic sheets, and client-facing reporting dashboard in Data Studio to ensure accuracy of campaigns and data integrity of reporting documents.

New York, New York, Us

Account: Procter & GambleLine of Business: BountyRegion: United States- Collaborated with an planning leads writing quarterly activation briefs to television, radio, digital, and social media buying teams to ensure tactical recommendations deliver on the client's objectives. - Managed analysis & client communication of competitor paid media activity monthly, educating clients on category trends.- Led biweekly status calls with both the global Canada team and our partner creative agency, as well as co-lead weekly status calls with the client. - Managed the construction of a point-of-view (POV) which evaluated a media partner's added value test campaign and presented the recommendation to the client. - Led the development of two separate media recommendations that were approved by the client and activated in-market. - Using Mediatools, a media planning software application, created full-year media plan flowcharts for both Head & Shoulders and Herbal Essences. On a daily basis, ensure Bounty's flowchart in Mediatools reflected accurate budgets, goals, and flights and adjusted the plan as needed.

Syracuse, New York, Us

- As the Director of Strategy for TNH, the largest student-run advertising agency in the country, oversaw the work of 12 Associate Strategy Directors. - Supervised each Associate Strategy Director in completing their clients' deliverables. - Participated in weekly syncs with our executive board to ensure all client needs were being met.

New York, New York, Us

Account: MicrosoftLines of business: Microsoft Cloud, Office 365- Contributed to the planning of a year long global campaign for Microsoft Office 365 by generating ComScore key measures reports against our target to build a partner consideration set. - Completed end of campaign reporting and billing for a general awareness campaign for Microsoft Cloud. Evaluated digital partners billable placement delivery by comparing Atlas or Double-Click Campaign Manager (DCM) reports against corresponding planned media cost in Prisma using vlookup and pivot tables. -Created and pitched to the client a cross-channel media plan driving awareness and trial for Mondelez's Enjoy Life Foods brand.

Syracuse, New York, Us

Account: Acura- Competed in Edventures Partners National Competition; led the Strategy team for our Acura account. - Collaborated with Account Management, Creative, and PR teams to develop a fully integrated marketing campaign for the 2017 Acura ILX with a $2000 budget. - Developed the campaign’s creative brief and key insights for our team’s creative executions following secondary research via syndicated data sources (i.e. Simmons OneView) and primary research via focus groups and in-person interviews of car-dealership management.

Philadelphia, Pennsylvania, Us

- Conducted marketing research for a multitude of clients in the banking, retail, senior living, and healthcare industry’s, including a 9 billion dollar bank. - Acquired 50 new contacts for the agency’s prospective client pitch list. - Created and pitched to the entire agency an expansion and visibility campaign for LevLane to drive awareness among prospective clients and employees by leveraging a key insight with a $1000 budget.

Syracuse, Ny, Us

- Contributed to prospective and current client stock pitches and meetings in collaboration with executive account manager. - Developed awareness campaign strategies for multiple new clients based on market research. - Reviewed creative work such as Facebook executions and mobile responsive web designs. I also shadowed search and social activations on Google AdWords and Facebook Ads Manager.

Us

- Acquired and maintained a client network selling digital and print inventory through sales calls and in-person pitches.- Improved client retention rates by constantly following up on placement activity and client inquiries.