Sam Hilbelink Email & Phone Number

Chicago, IL, US

Portland, Oregon, United States

Chicago, Illinois, United States

• I led creative innovations for the North America (NA) Style Concept through Seasonal Visual Merchandising and Styling (VMS) Strategies and Concept Development.
• Conceptualized and implemented creative strategies (digital mannequins, service & styling, inventory assortments, merchandising and styling principles) alongside cross-functional partners that catered to the Style.
• Created seasonal directives (merchandising standards, styling techniques, wall and floor fixture presentation, trainings) for stores to execute
• Worked directly with Design Operations, Retail Branding, and Marketing for seasonally relevant design elements, signage, video footage, and digital mannequin look-books
• Secured correct product assortment, inventory levels, and fashion capsule collections reflective of trends for each season that fit within Style Concept’s specific fixture arrangements and consumer focus through.
• Ensured effective execution of seasonal tools and KPIs in order to gain knowledge and feedback from store teams

Chicago, Illinois, United States

• I opened new stores across multiple concepts throughout North America and developed and executed retail strategies.
• Developed working knowledge of multiple Nike concepts (NWC, Style, Rise, Unite, Clearance)
• Grew Nike Owned and Nike Value concepts throughout North America, successfully increasing the Nike fleet by opening 30+ stores
• Trained store teams on Nike’s Vision and Purpose through visual merchandising & styling, storytelling, design elements, and concept-specific consumer segments
• Created sophisticated store opening processes, trainings, and sustaining tools by providing feedback to develop strategies with cross-functional partners
• Established collaborative relationships with Visual Merchandising & Styling, Design Operations, Retail Branding, Marketing, Marketplace Operations, Allocations, and Concept Leadership

Chicago, Illinois, United States

• Reporting to the US Expansion Project Manager - NSO, with previous success, the expansion team went to a national level. I lead a team that took on more responsibility creating a new practice for closing stores.
• Trained and developed over 100 cross-functional employees to align with the new brand DNA and build consistency nationwide
• Designed and presented 2020 New Store Openings Presentation Guidelines at the NYC corporate office to be used for education across the US
• Collaborated with Sales Managers, Concept Specialists, Store Designers, Operation Managers and Display Specialists to exhibit the 2020 Presentation Strategies for every District Team in the country
• Ending 2019 with an average 22% sales increase for the 18 stores which I visit, followed-up on brand identity and customer loyalty

Chicago, Illinois, United States

• Reporting to the US Expansion Project Manager - NSO, I partnered with the Regional Expansion Operations Manager - NSO to lead a team of 10 specialists to streamline and make changes to the existing New Store Opening.
• Launched, organized and produced 18 new store openings, remodels and reflows in collaboration with US Project Manager, Supply Chain Merchandiser and Construction Teams
• Improved New Store Opening Operations in order to make employee education, customer dedication and the financial blueprint more efficient and effective
• Conducted monthly visits (virtually and in person) with 18 Store Team Leaders to ensure healthy work environments and to provide feedback for growth opportunities
• Provided direction in store set up to coach 10 District Teams in the Midwest Region on 2019 Presentation Strategies
• Used IPS store mapping software and materials ordering program to secure distribution of fixtures and materials

Chicago, Illinois, United States

• In the store I worked with a Visual Merchandising team to create an environment that inspired customers to explore their own personal style. I would support and guide the store team to deliver the best customer.
• Established a strong leadership identity by representing brand values and leadership expectations
• Hired and developed training techniques and succession planning for new and existing talent
• Scheduled, strategized and communicated with the store team to meet KPIs such as units per transaction, average dollar sales and customer loyalty based on critical reports
• Interpreted directives and sales strategies from corporate and coaching 80+ multi-functional employees in visual expectations to elevate the customer experience
• First Flagship store across North America to be recognized with Store Operation Excellence Award (2015)

Minneapolis, Minnesota, United States

• Created commercial appeal while merchandising within the customer profile
• Sett window installations and styling to present a cohesive trend theory
• Secured new space optimization strategy by redesigning and arranging fixtures to increase customer flow and highlight best-selling product and buying suggestions
• Ensured store operation best practices with the store team to create the best customer experience
• Drove results to bring the store from bottom five to top five in the district

Mall Of America, Bloomington, MN

Acrobatic And Aerials Generalist, Evening Program

Activities and Societies: Practice in: Teeterboard, Hand balancing, Silk, Swinging Trapeze, Tumbling, Dancing and Trampoline. Among.

High School Diploma, Visual Arts, High School

Activities and Societies: Displaying artwork in different Galleries around Minneapolis and attending different teachers conferences to.