Sam Hilbelink Email & Phone Number

Chicago, Il, Us

Portland, Oregon, United States

Chicago, Illinois, United States

I led creative innovations for the North America (NA) Style Concept through Seasonal Visual Merchandising and Styling (VMS) Strategies and Concept Development.• Conceptualized and implemented creative strategies (digital mannequins, service & styling, inventory assortments, merchandising and styling principles) alongside cross-functional partners that catered to the Style Concept consumer segment• Created seasonal directives (merchandising standards, styling techniques, wall and floor fixture presentation, trainings) for stores to execute • Worked directly with Design Operations, Retail Branding, and Marketing for seasonally relevant design elements, signage, video footage, and digital mannequin look-books• Secured correct product assortment, inventory levels, and fashion capsule collections reflective of trends for each season that fit within Style Concept’s specific fixture arrangements and consumer focus through collaboration with Merchandising and Allocations• Ensured effective execution of seasonal tools and KPIs in order to gain knowledge and feedback from store teams• Led the VMS Social work stream that produced the NA VMS Quarterly Newsletter and internal social media (Workvivo) in conjunction with the Trainings and Tools Team• Supported the Nike Fleet in the transition of concept identity from Live to Nike Well Collective through project management, mapping stores to new fixture approach, and aligning store teams with new brand guidelines

Chicago, Illinois, United States

I opened new stores across multiple concepts throughout North America and developed and executed retail strategies.• Developed working knowledge of multiple Nike concepts (NWC, Style, Rise, Unite, Clearance) • Grew Nike Owned and Nike Value concepts throughout North America, successfully increasing the Nike fleet by opening 30+ stores• Trained store teams on Nike’s Vision and Purpose through visual merchandising & styling, storytelling, design elements, and concept-specific consumer segments• Created sophisticated store opening processes, trainings, and sustaining tools by providing feedback to develop strategies with cross-functional partners• Established collaborative relationships with Visual Merchandising & Styling, Design Operations, Retail Branding, Marketing, Marketplace Operations, Allocations, and Concept Leadership• Supported key stakeholders by finalizing punch-list (fixture layout, mannequins, furniture, interior & exterior design elements, signage, and marketing events) through organizing and implementing in-store• Drove clarity through planning, education, and functional updates before and throughout the grand opening process using store teams’ Areas of Expertise• Collaborated with photographers, third party vendors, and NA Marketing Team for in-store activations• Supported partners (Store Operations and Training & Development) on the ground for comprehensive management of projects• Provided knowledge to key leaders by understanding similarities and differences between multiple Concepts in order to achieve the desired 80/20 consistency objectiveTechnology used: Keynote, Airtable, Campaign Monitor, WorkVivo, Mac and Microsoft

Chicago, Illinois, United States

Reporting to the US Expansion Project Manager - NSO, with previous success, the expansion team went to a national level. I lead a team that took on more responsibility creating a new practice for closing stores, training District and Regional teams on 2020 New Store Openings Presentation Guidelines and using critical sales reports to support new business strategies.• Trained and developed over 100 cross-functional employees to align with the new brand DNA and build consistency nationwide• Designed and presented 2020 New Store Openings Presentation Guidelines at the NYC corporate office to be used for education across the US• Collaborated with Sales Managers, Concept Specialists, Store Designers, Operation Managers and Display Specialists to exhibit the 2020 Presentation Strategies for every District Team in the country• Ending 2019 with an average 22% sales increase for the 18 stores which I visit, followed-up on brand identity and customer loyalty

Chicago, Illinois, United States

Reporting to the US Expansion Project Manager - NSO, I partnered with the Regional Expansion Operations Manager - NSO to lead a team of 10 specialists to streamline and make changes to the existing New Store Opening Operations. During this process we created new NSO routines, launched a new store model in the US, brought the H&M brand to new markets, updated older store models, built customer loyalty and mentor employees in the region for further growth. Accomplishments include; decreased fixed expenses by producing smaller volume stores in one week from a two week turn around, developing team members for promotions and leading regional training events.• Launched, organized and produced 18 new store openings, remodels and reflows in collaboration with US Project Manager, Supply Chain Merchandiser and Construction Teams• Improved New Store Opening Operations in order to make employee education, customer dedication and the financial blueprint more efficient and effective• Conducted monthly visits (virtually and in person) with 18 Store Team Leaders to ensure healthy work environments and to provide feedback for growth opportunities• Provided direction in store set up to coach 10 District Teams in the Midwest Region on 2019 Presentation Strategies • Used IPS store mapping software and materials ordering program to secure distribution of fixtures and materials• Developed and collaborated with expansion team of 10 specialist to ensure standards were being met

Chicago, Illinois, United States

In the store I worked with a Visual Merchandising team to create an environment that inspired customers to explore their own personal style. I would support and guide the store team to deliver the best customer experience in line with the H&M brand and values. Using customer service I would actively drive sales and be responsible for the visual identity of the H&M brand. During my time at the Michigan Ave. location the team received many awards for Best Look in the Midwest Region and Store Operation Excellence.• Established a strong leadership identity by representing brand values and leadership expectations• Hired and developed training techniques and succession planning for new and existing talent• Scheduled, strategized and communicated with the store team to meet KPIs such as units per transaction, average dollar sales and customer loyalty based on critical reports• Interpreted directives and sales strategies from corporate and coaching 80+ multi-functional employees in visual expectations to elevate the customer experience• First Flagship store across North America to be recognized with Store Operation Excellence Award (2015)

Minneapolis, Minnesota, United States

• Created commercial appeal while merchandising within the customer profile• Sett window installations and styling to present a cohesive trend theory• Secured new space optimization strategy by redesigning and arranging fixtures to increase customer flow and highlight best-selling product and buying suggestions• Ensured store operation best practices with the store team to create the best customer experience• Drove results to bring the store from bottom five to top five in the district

Mall Of America, Bloomington, Mn

Acrobatic And Aerials Generalist, Evening Program

Activities and Societies: Practice in: Teeterboard, Hand balancing, Silk, Swinging Trapeze, Tumbling, Dancing and Trampoline. Among.

High School Diploma, Visual Arts, High School

Activities and Societies: Displaying artwork in different Galleries around Minneapolis and attending different teachers conferences.