Managed multi-channel marketing operations to strategically advise on digital planning. ‣ POC for client engagements, new program launches with B2B2C‣ Managed ad-analytics for strategic assessment & planning‣ Boosted digital engagements

Managed digital marketing operations, PR, channel management for internal stakeholders and external partners. Oversee gaming influencers, KOL’s & online streamers through Facebook Gaming programs.‣ Organized tournaments, webinars, and community for (a) Tencent's PUBG Mobile Malaysia, (b) Moonton's Mobile Legends Professional League, and (c) MDEC's Level-Up Play One‣ Conceptualized, directed, and executed high impact media campaigns with an increase of 75% in digital engagement

Create, and manage digital marketing campaigns and content for improving user engagement and creating brand value. ‣ Accomplished YoY growth >150%: >400k followers in Facebook, >170k followers in Instagram, >85k subscribers in YouTube.‣ Spearheaded and attained 70+ million viewers on a 14-month public outreach advertising campaign with MRT Kuala Lumpur

Developed concepts & ad. materials for game-show productions, tournaments & marketing media. Collaborated with executive team, vendors, and core departments for production. ‣ Authored design guidelines & created brand portfolio value for marketing and advertisements.

‣ Taught English to over 75 students aged 4-17‣ Developed and implemented engaging lesson plans that focused on enhancing students' grammar, writing, and speaking skills through dynamic classroom discussions and interactive activities

‣ Covered areas of business and news‣ Published a column on "A first generation Indian growing up in Malaysia"‣ Provided compelling coverage both anticipated and spontaneous news for print and online media