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@arizonacoyotes.com
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Sam Marks is listed as Director of Business Strategy & Analytics, Boston Bruins & TD Garden at Boston Bruins, based in Boston, Massachusetts, United States. AeroLeads shows a work email signal at arizonacoyotes.com, phone signal with area code 215, and a matched LinkedIn profile for Sam Marks.
Sam Marks previously worked as Director of Business Strategy and Analytics at Boston Bruins and Senior Director of Strategy and Analytics at Arizona Coyotes. Sam Marks holds Master Of Business Administration - Mba, Decision Science, Strategy from Duke University - The Fuqua School Of Business.
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Sam Marks is currently the Director of Business Strategy and Analytics with the Boston Bruins and TD Garden. In this role, he leads the club and venue's Solutions, D&A, and BI functions as a part of the broader Strategy and Analytics team, empowering the organization to make effective decisions in a data-driven manner.Sam has several years of experience in the Sports, Media, and Entertainment industry, with prior career stops at the Arizona Coyotes (Senior Director, Strategy and Analytics), VaynerMedia + VaynerTalent (Director of Strategy and Business Development), and as the inaugural employee at Mylance (Director of Strategy).Sam earned his MBA from The Fuqua School of Business at Duke University in 2020, with concentrations in Decision Sciences and Strategy. In the Summer of 2019, Sam interned as a Corporate Strategy and Data MBA Intern at the National Football League in New York, NY. Sam also continued his work on-site as a Student Consultant for the Chicago Bulls' Business Analytics and Strategy group in Chicago, IL.Prior to pursuing his graduate degree, Sam worked in strategy and management consulting for four years, most recently as a management consultant with Accenture Strategy, specializing in strategy-related roles in the Media industry. Sam was also formerly a Consultant for IBM Global Business Services, specializing in the Financial Services and Mobile industries. Throughout his career, Sam has worked on a wide range of engagements in multiple industries and verticals.Sam earned his B.S. from Duke University in 2014, with a double major in Chemistry and Economics and a concentration in Environmental Chemistry. A dual citizen of the United States and Germany, he enjoys traveling, running, and reading. Sam's skills are honed from a wide breadth of experiences and activities and a broad perspective that allows him to work hard and think outside the box.
Listed skills include Agile Project Management, Agile Application Development, Microsoft Office, Leadership, and 16 others.
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Boston, Ma, Us
Sam leads Business Solutions and Analytics for both the Boston Bruins and TD Garden, using Data Analytics and Business Intelligence to help drive effective and impactful decision-making as a part of the organization's Strategy and Analytics functions.
Us
Sam led the Arizona Coyotes' Strategy and Analytics department for three seasons, empowering leadership to make and validate data-driven decisions during a period of substantial transition for the organization. Sam's contributions made an impact both within the club and across the Sports Business world. Specific projects include:-Developed strategy roadmaps, data-driven KPI criteria, and demographic geography optimizations to guide and inform leadership through the franchise’s $2B+ relocation to Phoenix’s East Valley-Recruited and led the organization’s first Strategy and Analytics department, hiring several new employees responsible for various business-critical initiatives while reporting directly to the COO-Designed Monte Carlo simulations and integrated self-updating ticket pricing models, driving incremental additional purchases and associated increased revenues
New York, New York, Us
Sam managed multiple workstreams and projects across the VaynerTalent, VaynerMedia, and VaynerX ecosystem, empowering clients in the Media, Entertainment, and Sports industry to craft, grow, and perfect their personal brands. Substantial accomplishments and projects include:-Designed and implemented self-updating dashboards and turnkey solutions for both external client service and internal operations processes, reducing associated resource requirements by over 85%-Recruited and managed team of direct reports collectively responsible for servicing a multimillion-dollar talent representation client book of business, overseeing double-digit expansion across various growth-relevant metrics
Austin, Tx, Us
Sam was Mylance's first employee, and served as the firm's Director of Strategy. In this capacity, he oversaw strategic growth and direction, product development, and community management during the firm's pre-seed startup stage. Substantial projects and accomplishments include:-Created strategic direction and business viability roadmaps, including quantifiable metrics and KPI’s, target product matrices, and research-based growth success criteria-Oversaw execution of the firm’s original product offering, successfully delivering its first revenues and customer bases of $60K and 75, respectively, realizing a subsequent retention rate in excess of market churn average comparables
New York, Ny, Us
Sam interned with the Corporate Strategy group at the NFL during the summer of 2019. In this role, he gained exposure to a wide range of league-wide projects and initiatives. Substantial projects and accomplishments include:-Quantified and segmented lifetime value and ROI for NFL International Series games across 96M international fans, analyzing league-level bottom line financial impact across revenue streams-Designed and built dashboards to track and anticipate future-state KPI’s across the $10B domestic legalized sports betting industry to direct the league’s strategy at national, state, and local levels-Automated reporting of fan social engagement, sentiment analyses, and associated marketplace solidification efforts for the league’s $8B relocation of the Chargers, Raiders, and Rams franchises-Modeled financial performance of cornerstone-level sponsorships for the league’s collective $1.3B partnerships, identifying favorable opportunities for increased mutual investment and rebalancing
Chicago, Illinois, Us
In his first year at Fuqua, Sam was engaged with the Chicago Bulls' Business Strategy & Analytics team as a part of the franchise’s ongoing efforts to enhance its customer segmentation models and Account Service programs. Significant products owned and delivered by Sam include:-Conducted industry research across 20+ local competitors, peer NBA teams, and TMBO-sourced best practices to illuminate franchise’s current state and propose process and functional changes-Created training modules for management and entry-level employees to be leveraged as a part of a redesigned recruiting, onboarding, and training process-Helped define expectations for Service Executive position, including employee-specific performance metrics and KPI’s-Performed root cause analyses to identify and articulate challenges that Service Executives encounter and developed tools to alleviate these pressures
Dublin 2, Ie
As a part of the Communications, Media, and Technology vertical at Accenture Strategy, Sam continued expanding his media and strategy work experience.Selected project engagements:Media and Entertainment Content Delivery-Managed mobile Over-The-Top media platform delivery in more than 240 countries and territories for a partnership between a midsize sports media rights holder and a large mobile developerAdvertising Technology Strategy and Portfolio Planning:-Created and implemented an advanced data model to map products and services across five business units, with subsequent analysis for cross-functional overlaps and complements-Consolidated and standardized various business unit inputs for storage and manipulation of data to drive outputs-Created framework to standardize and drive cross-unit in-depth interviews using open-ended questions to collect information both pertinent and useful to analyses and comparisons-Helped to create and implement a sequential prioritization method for multi-dimensional product map groupings-Performed comprehensive system input/output analysis and architecture mapping for relevant data management systemsAds Solution Planning for Cross-platform Campaign Management:-Designed of overall end-to-end workflow of processes for a digital campaign management system-Developed of complex architecture plans and data flows to integrate the new product into existing and future state workflows-Identified KPI’s and reporting analytics to track the success of the project as well as analytics for business processes-Prepared comparison of in-house vs. external vendor hosting platforms for various tools and productsBusiness Process Analysis and Change Management:-Managed and analyzed several legacy business processes and workflows for a multibillion-dollar MSO merger-Designed interim and final-state roadmaps to drive merger across legacy organizations to unified target solutions
Armonk, New York, Ny, Us
As a Consultant for IBM, Sam held several project management-related roles, including four engagements as the overall Project Manager on Agile Framework-based teams. In these roles, he was responsible for all aspects of the engagement, including client relationships and financial and resourcing responsibilities. As Project Manager, Sam served as the liaison between his clients and his developers in establishing requirements that were sound from a functional, technical, and business perspective. Sam was also responsible for the financial and personnel aspects of the IBM team, regularly creating and presenting financial plans, budgets, and forecasts to client and IBM leaders. Finally, Sam regularly reported project status to both client and IBM executives, and collaborated closely with these (and other) individuals to prepare and refine work products and deliverables.Selected Engagements: -Apple + IBM MobileFirst Partnership (Four Project Engagements): Project Manager and Team Lead-Project Manager and Team Lead for mobile Sales Account Application to augment Sales and Leadership ability-Project Manager and Team Lead for three mobile dashboard application engagements -Led four international teams (ranging 10-25 members) of designers and developers-Primary responsibilities included financial forecasting, resource staffing, and project planning and communication-Utilized Agile Project Management and Application Development Framework to create project and financial plans-Planned release scopes and associated sprint and scrum plans to ensure successful timely delivery-Served as primary contact to Product Owners, Stakeholders, and Clients and managed relationships accordingly-Communicated regular status back to IBM Executives-Evaluated team members for internal and client-based performance reviews and recommendations-Designed and implemented pilot program initiatives and subsequent collections of User Acceptance feedback
Durham, North Carolina, Us
Supervised and evaluated referees and acted as head on-site authority for Duke Campus Recreation
Durham, North Carolina, Us
-Conceived of and implemented marketing initiatives aimed at improving student attendance at athletic events-Coordinated and led student events for basketball and football games in Krzyzewskiville (Duke student tent city)-Reorganized protocol for donation of excess apparel to local charitable organizations-Acted as sales representative for prospective Duke Football season ticket customers
Dublin, Ie
-Studied sociopolitical issues regarding the impact of educational policy on immigrants in Ireland-Conducted primary and secondary source research, including over 30 relevant interview subjects-Authored extensive 70-page case study on findings and established two archives of over 2,000 documents
Durham, North Carolina, Us
-Studied radiation-induced lung injury in rodents and small mammals-Tested and wrote lab protocols for the collection, staining, and analyzing of rodent tissue-Preformed quantitative analysis and interpretation on resulting data to draw meaningful conclusions
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Sam Marks works for Boston Bruins.
Sam Marks is listed as Director of Business Strategy & Analytics, Boston Bruins & TD Garden at Boston Bruins.
AeroLeads has found 1 work email signal at @arizonacoyotes.com for Sam Marks at Boston Bruins.
AeroLeads has found 1 phone signal(s) with area code 215 for Sam Marks at Boston Bruins.
Sam Marks is based in Boston, Massachusetts, United States while working with Boston Bruins.
Sam Marks has worked for Boston Bruins, Arizona Coyotes, Vaynertalent, Mylance, and National Football League (Nfl).
You can use AeroLeads to view verified contact signals for Sam Marks at Boston Bruins, including work email, phone, and LinkedIn data when available.
Sam Marks holds Master Of Business Administration - Mba, Decision Science, Strategy from Duke University - The Fuqua School Of Business.
Sam Marks is listed with skills including Agile Project Management, Agile Application Development, Microsoft Office, Leadership, Adobe Creative Suite, Data Analysis, Research, and Marketing.
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