Sam Howroyd Email & Phone Number

London, Gb

London, London, Gb

Created communications plans, led project streams, wrote content and created region-wide email campaigns for around 5,500 people, covering Human Resources programmes including Wellbeing, Benefits, Learning & Development, Early Careers, and more. Acted as a trusted advisor giving guidance to HR project leaders on how to integrate communications into their projects.Launched an internal HR MS Teams channel to communicate with the UKIMEA HR team across offices and countries, including a regular news roundup.

London, London, Gb

Joined the world's largest advertising firm WPP as the first Digital Communications Manager for Team GSK, a specialist team working across WPP’s vertical agencies for healthcare client, GSK.Launched an internal website within just one month of joining, taking it from idea to fully-realised site.Launched weekly email newsletter sent to global leaders at WPP agencies across the globe and senior GSK clients worldwide. Created content covering: creativity, healthcare news, advertising insight, interviews, and more.Launched two email newsletters for GSK pharma and vaccines audiences. Drafted speeches and other communications content as needed, including copy for a book showcasing the year’s best Team GSK campaigns.Managed Team GSK talent programme, giving our young talent around the globe the chance to experience life at another WPP agency.Helped organise the annual Team GSK global summit.

Twickenham, London, Gb

In this role I led the relaunch of Marketing magazine's website, taking meetings with developers and overseeing the direction of the project. I was also heavily involved with the launch of the magazine's first iPad app.Produced regular analytics reports for the team using Adobe Omniture.Sent email bulletins.Commissioned and edited content for the main Marketing site and for the Marketing blog.Managed social media accounts including LinkedIn, Google+ and Facebook.Uploaded content to the web via the CMS and WordPress.Managed content across the Marketing site, including commercial ‘hub’ pages

Twickenham, London, Gb

Commissioned, proofed and edited opinion and research articles from across the marketing communications industry – was employed by the company specifically to help launch these sections following a site revamp.Managed these sections live on the site and added content via the CMS. Also managed where this content appeared on the site homepage.Oversaw the transition of these sections to premium content when paid-for access was introduced across Brand Republic.Managed relationships with individual contributors, PRs and research firms to ensure a steady supply of content on the site.Initiated and managed data driven projects. Updated and managed all analysis and opinion on Brand Republic which came from other Haymarket Business Media titles such as Campaign, Marketing and Media Week. Represented Brand Republic at events.

London, England, Gb

Helped oversee the relaunch of www.mediatel.co.uk/newsline - a website used daily by executives from over 150 media agencies/owners, consultancies, industry bodies, investment banks and universities - as it moved from a subscription-based news service to free, including sourcing new commentators and unique content for the site.Wrote news stories and commissioned opinion pieces, uploading this content to the web via our CMS. Improved and maintained relationships with PRs and other sourcesMaintained communications channels with readers through a regular Friday email newsletter aggregating the current top news stories from around the web, and also a separate mid-week newsletter showcasing opinion pieces.