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Sami Ennaifer Email & Phone Number

Global Media Director : Omnichannel Marketing, Branding and Social Media at Lacoste
Location: Paris, ÎLe-De-France, France 9 work roles 5 schools
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Current company
Role
Global Media Director : Omnichannel Marketing, Branding and Social Media
Location
Paris, ÎLe-De-France, France
Company size

Who is Sami Ennaifer? Overview

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Quick answer

Sami Ennaifer is listed as Global Media Director : Omnichannel Marketing, Branding and Social Media at Lacoste, a with 9983 employees, based in Paris, ÎLe-De-France, France. AeroLeads shows a matched LinkedIn profile for Sami Ennaifer.

Sami Ennaifer previously worked as Co-Founder at Oenostay and Omnichannel Media, Social Media & Performance Marketing Director at Sephora. Sami Ennaifer holds Master En Sciences De Management, Marketing from Mbs School Of Business.

Company email context

Email format at Lacoste

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Lacoste

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Profile bio

About Sami Ennaifer

> 20 years in marketing, media agencies and media vendors;> Experienced executive in branding and e-commerce strategy for premium industries;> Deeply inspired by the current media challenges: CSR, GenZ desirability, moving digital eco-systems, federative and good balanced on global/local environments;> Inclusive manager skilled in building teams, coaching, and developing talents (+30p);> Master’s degree, Marketing specialization.

Listed skills include Marketing Digital, Marketing, Advertising, Digital Strategy, and 29 others.

Current workplace

Sami Ennaifer's current company

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Lacoste
Lacoste
Global Media Director : Omnichannel Marketing, Branding and Social Media
Paris, FR
Website
Employees
9983
AeroLeads page
9 roles · 21 years

Sami Ennaifer work experience

A career timeline built from the work history available for this profile.

Global Media Director : Omnichannel Marketing, Branding And Social Media

Paris, Fr

Co-Founder

Co-Founder of Fólklore: A slow tourism label with boutique hotel and nomad bistronomy.A timeless hideway in the heart of Sancerre

Omnichannel Media, Social Media & Performance Marketing Director

Neuilly Sur Seine, Ile De France, Fr

2023 - Sep 2024

Eme Media & Social Media Director

Neuilly Sur Seine, Ile De France, Fr

- Map out omnichannel media strategy with branding & performance guidelines, budget optimal split, full funnel media planning optimizations and KPI’s consistency across region.- Lead social media platforms to engage beauty communities and convert fans into customers. - Boost e-commerce (SEA/SEO, Affiliation, Social) while maximizing omnichannel opportunities.- Support local marketing & digital directors: from local challenges to best practices sharing, stimulating innovations & successes across region.- Maximize the quality of service and value obtained from our media agencies and partnerships.- Drive innovation & Sustainable trackers connected to consumers’ expectations- Lead & support a team of 30 media & data experts.

2020 - Jan 2023

Global Account Director (Steering Committe Member)

Levallois-Perret, Île-De-France, Fr

- Lead new luxury brand positioning into media strategy, infusing culture to boost brand’s differentiation and desirability.- Define media guidelines, lead global deals & drive innovations trackers on new formats- Manage cultural relevancy by nourishing creative agency through local insights, adapting formats and tone of voice to consumer needs and markets cultural codes. - Optimize activations through SEA & CRM data to personalized relevant ads messages.- Lead & support a Business Unit (12 talents: senior managers & executives).

2016 - 2020 ~4 yrs

Sales Director

Boulogne Cedex, Fr

SALES DIRECTOR ON MULTISCREEN OFFER, WITH EXPERTISE ON LUXURY ACCOUNTS- Support luxury brands in their brand content strategy with creative agencies.- Build with editorial department the MY TF1 replay platform to create user centric ads.- Deal with media agencies (GroupM & Independent companies) multiscreen opportunities- Drive ROI campaigns and support client’s efficiency through efficiency studies.- Trendwatches & workshop on luxury summit to create relevant video contents.

2013 - Dec 2016

Account Director

Paris, 75 - Paris, Fr

ACCOUNT MANAGER,THEN LUXURY ACCOUNT DIRECTOR- Adapt NRJ’s solutions to advertisers’ luxury clients’ objectives. - Co-lead with a team the Replay platform to deploy adapted user centric ads solutions.- Support clients by providing media expertise & best-cases, Drive customer satisfaction.- Lead & support a team of 2 account executives.

2010 - 2013 ~3 yrs

Category Manager

Paris, Fr

BUSINESS LEAD, THEN CATEGORY MANAGER- Develop trade activations through 360 & media campaigns on snacking category.- Share category insights to support marketing and sales brand & business opportunities. - Drive & deploy assortments, promotions and merchandising in Picardie Department.- Lead & support 2 junior internships & support them in their skills development.

2006 - 2010 ~4 yrs

Media Manager

Boulogne-Billancourt, Idf, Fr

- Recommend media activations and insights for PEPSICO & the 20th Century Fox- Business media intelligence (Trendwatches) focus on FMCG and Entertainment industries.- Implementation of digital activations (Sky blog) & Event tactical operations

Jun 2005 - May 2006
Team & coworkers

Colleagues at Lacoste

Other employees you can reach at lacoste.com. View company contacts for 9983 employees →

5 education records

Sami Ennaifer education

Master En Sciences De Management, Marketing

Mbs School Of Business

Education record

Wine & Spirit Education Trust

Classe Préparatoire Hec

Enc Bessières

Education record

Les Francs-Bourgeois

Master Professionnel, Étude De La Communication Et Des Médias

Escp Business School
FAQ

Frequently asked questions about Sami Ennaifer

Quick answers generated from the profile data available on this page.

What company does Sami Ennaifer work for?

Sami Ennaifer works for Lacoste.

What is Sami Ennaifer's role at Lacoste?

Sami Ennaifer is listed as Global Media Director : Omnichannel Marketing, Branding and Social Media at Lacoste.

Where is Sami Ennaifer based?

Sami Ennaifer is based in Paris, ÎLe-De-France, France while working with Lacoste.

What companies has Sami Ennaifer worked for?

Sami Ennaifer has worked for Lacoste, Oenostay, Sephora, Wavemaker France, and Tf1 Publicité.

Who are Sami Ennaifer's colleagues at Lacoste?

Sami Ennaifer's colleagues at Lacoste include Elisa Vallee, Ian Fernando, Alberto Perez, William Vitoriano, and Bastián Bello.

How can I contact Sami Ennaifer?

You can use AeroLeads to view verified contact signals for Sami Ennaifer at Lacoste, including work email, phone, and LinkedIn data when available.

What schools did Sami Ennaifer attend?

Sami Ennaifer holds Master En Sciences De Management, Marketing from Mbs School Of Business.

What skills is Sami Ennaifer known for?

Sami Ennaifer is listed with skills including Marketing Digital, Marketing, Advertising, Digital Strategy, Online Advertising, Digital Media, Media Planning, and Marketing Communications.

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