Sales & Business Development• Achieving 420 units real estate sales worth PKR 2.3 billion inventory of Off-plan and secondary market in portfolio.• Specialized in lead management and CRM and KPIs.• Content development, nurtured leads, calls, appointments, meetings, site visits and closing sales.• Managed 60,000 leads and conducted 18,000 client meetings across 22 projects.• Developed 330 affiliates and classified agents.• Managed 9 property sales events and Sales administration.HR and Organization development• Conducted 700+ competency-based interviews and assessments.• Recruitment and training of 350 employees over the period• Handled HR activities: payroll, appraisals, leave management, and documentation.• Organized team-building activities, awards ceremonies, and promotions.• Specialized in real estate sales trainingReal Estate lead management system and CRMs, Lead generation through META and PPC, How to make product paper and sales pitch, 8 steps of sales call, customer profiling and pipeline, Handling customer rebuttals, Sales KPIs management, Time management for success, Content creation & bulk, whatsApp, Understanding Real Estate sales process, Meeting management, morning huddles.

Sales and distribution of 17 franchises, channel footprint expansion, managing existing and new franchises, cost and revenue analysis for cell sites, site planning with survey teams, channel management by transactions, telecom KPI management, target achievement for FCA and MFS, retail promotions, and outlet development with competition analysis.

Managed strategies for agent network development, led an 8-member team for MeezanUpaisa and Meezan Payroll Card launches, designed sales processes and training for employees and retailers nationwide, trained network agents on banking products and regulations, achieved PKR 600 million in OTC business while managing PKR 40 million liquidity, trained 8,000 retailers and 102 franchises, and enhanced visibility with merchandising tools and sales promotions.

Acquired 22 franchises and 2,000+ retailer POS networks for mobile banking and BISP operations, trained retailers on regulations and conducted product promotions, managed primary and secondary sales targets, achieved OTC business volume and agent network acquisition, coordinated cross-functional sales operations for compliance, and reported on KPI analysis based on volume and value.

− Recruited and inducted sales teams, created training content and JDs.− Conducted trainings, team-building and cross-functional learning activities. − Monitored appraisals, payroll, and ensured process compliance.− Provided feedback on turnover, training and other HR metrics. − Delivered 4 orientations, developed 6 trainings and hired 12 key positions− Organized 32 training sessions using adult learning principles: − Induction kit, Sales Call, sales and negotiation, on the job coaching, managing and appraising performance, annual business plan and forecast, product information, sales and merchandising basics, time management in sales, managing people in field, time management, competency-based interviews, 52 Competency training.