a). Set and implement social media and communication campaigns to align with marketing strategiesb). Provide engaging text, image and video content for social media accountsc). Respond to comments and customer queries in a timely mannerd). Monitor and report on feedback and online reviewse). Organize and participate in events to build community and boost brand awarenessf). Coordinate with Marketing, PR and Communications teams to ensure brand consistencyg). Liaise with Development and Sales departments to stay updated on new products and featuresh). Build relationships with customers, potential customers, industry professionals and journalistsi). Stay up-to-date with digital technology trends

• Planning content and delivery to manage multiple social media channels.• Launch optimized online adverts through Google Ad, Facebook, etc. to increase company and brand awareness• Developing social media strategies and setting goals to increase brand awareness and engagement• Presenting weekly reports on the performance using Google Analytics and Insights• Monitor the ongoing client's campaign presence on social media (Twitter, Facebook, etc.)• Tracking insight into online marketing trends and keeping strategies up-to-date

• Participate in forming effective paid search strategies while launching and optimizing various PPC campaigns.• Involved in keyword selection, addition of negative keywords through search terms and for audience targeting and producing reports for management.• Monitoring budget and adjust bids to gain better CTR & ROI, creating new campaigns across multiple channels.• Tracking and analyzing website traffic flow and provide regular internal report and KPI to assess performance and pinpoint issues.• Writing attractive and concise copy for adverts while keeping up with PPC and SEM trends.• Find ways to reduce risk of fraudulent click while conducting on and off-site analysis of your clients’ SEO competitors.• Updating of CMS and registering sales leads and keeping tracking of hourly and quarterly sales of the day through marketing medium with the help ERP software.• Collaborating with internal teams to create landing pages and optimize user experience.• Managing end-to-end digital projects.