Sr. E-Commerce Associate - Merchandising & Communications
CurrentResponsibilities: • E-commerce Platform Management: Oversee the smooth functioning of the e-commerce platform, ensuring accurate product listings, pricing, inventory management, and order fulfillment.• Product Development: Develop exclusive products specifically for the e-commerce channel.• Website Management: Manage the front-end and back-end of the Bata website (Shopify) and social media platforms to execute promotions for e-commerce products.• Content Management: Develop,… Show more Responsibilities: • E-commerce Platform Management: Oversee the smooth functioning of the e-commerce platform, ensuring accurate product listings, pricing, inventory management, and order fulfillment.• Product Development: Develop exclusive products specifically for the e-commerce channel.• Website Management: Manage the front-end and back-end of the Bata website (Shopify) and social media platforms to execute promotions for e-commerce products.• Content Management: Develop, plan, and manage content for the organization's website, blog, social media, and other digital channels.• Performance Analysis: Monitor website analytics and KPIs to identify opportunities for improvement and optimize conversion rates.• Digital Marketing: Develop and execute digital marketing campaigns to drive traffic, engagement, and sales on Bata's e-commerce platform and marketplaces.• Data Analysis: Analyze data related to e-commerce performance, customer behavior, website traffic, and online marketing campaigns to provide actionable insights.• Product Assortment: Ensure engaging, interesting, and user-friendly product assortments, features, highlights, communications, and visibility on the website.• Performance Optimization: Analyze product and campaign performance, focusing on margin impacts and sell-out rates, to make informed recommendations for planning and actions.• Marketplace Coordination: Assist with daily coordination of e-commerce marketplace activities, including product uploads, reporting, and stock transfers.• Reporting: Prepare monthly e-commerce business reports and merchandising snapshots for Bata's global e-commerce and cross-functional teams.Key Skills & Competencies:• E-commerce platform management (e.g., Shopify)• Digital marketing (SEO, SEM, SMM)• Content writing and management• Product management• Strong communication and interpersonal skills(45 hours/week) Show less