Key Responsibilities:- I Develop campaigns that showcase my dedication to driving business growth, customer engagement, and social responsibility.- Develop and lead a highly successful digital content strategy for all social platforms, focusing on organic growth, visibility, engagement, and follower growth.- Curate innovative and new creative digital growth strategies. Evaluated end-to-end customer experience across multiple channels and customer touchpoints.- Monitor and… Show more Key Responsibilities:- I Develop campaigns that showcase my dedication to driving business growth, customer engagement, and social responsibility.- Develop and lead a highly successful digital content strategy for all social platforms, focusing on organic growth, visibility, engagement, and follower growth.- Curate innovative and new creative digital growth strategies. Evaluated end-to-end customer experience across multiple channels and customer touchpoints.- Monitor and analyze the performance of digital campaigns across various channels, including Google Ads, Facebook, Instagram, YouTube, and others.- Create detailed reports on campaign performance metrics such as CPI, CPA, ROAS, LTV, and user engagement.- Provide insights and recommendations to optimize campaigns based on data, identifying areas of improvement and growth opportunities.- Track and report on daily and monthly campaign spending to ensure adherence to budget limits.- Stay updated with the latest trends in digital marketing and app growth, using historical data to forecast future performance and recommend strategic adjustments.- Conduct competitive analysis to benchmark performance against industry standards.- Manage social media platform strategy and content creation in collaboration with the digital agency- Maintain healthy relationships and communication channels internally and externally for smooth work outputs.Internal: HR, Admin, Product, Remittance, Digitization, Compliance, Risk, IS, and Branch Banking.External: Creative Agency, Production Team, Media Agency, Partners, and Clients.Agency Interaction- Keep track of agency output- Lead day-to-day agency project and timeline management.- Develop creative briefs that give focused direction to agency partners to scale and activate campaigns that build brand equity and deliver results. Show less

Creative Director - Business Lead1. Manage the performance of the entire CRM channel and social media promotional campaigns.2. Supervise the creative team including; Graphic Designers, NLEs, the Production Team, and the Content Team.3. Manage all client accounts, National and International.

Worked as Digital Marketing Manager at Advantage Advertising Pvt. Ltd. My responsibilities were to;1. Oversee the visual and creative aspects of marketing campaigns.2. Develop and implement comprehensive social media strategies to achieve marketing goals, including search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising.3. Manage and create engaging and shareable content across various social media platforms, including but not limited to… Show more Worked as Digital Marketing Manager at Advantage Advertising Pvt. Ltd. My responsibilities were to;1. Oversee the visual and creative aspects of marketing campaigns.2. Develop and implement comprehensive social media strategies to achieve marketing goals, including search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising.3. Manage and create engaging and shareable content across various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.4. Bridging between the Creative Committee and the Creative Team.5. Supervise the creative and design team, which includes Production, Animation, Graphics, Content designers, copywriters, and other creative professionals to develop concepts and execute campaigns that align with the company's brand and marketing goals.6. Monitor and analyze the effectiveness of digital marketing efforts using analytics tools to optimize content and strategies for maximum reach and engagement.7. Plan and execute paid social media advertising campaigns, and manage the budgets. 8. Build and nurture relationships with influencers and industry professionals to expand reach9. Collaborate with cross-functional teams to integrate social media strategies with overall marketing efforts. Show less

Proactively pitched and secured positive media coverage for education sector. Coordinated and managed media inquiries, interviews, and press briefings. Monitored media landscape for relevant industry trends, news, and competitor activities.Supervised the team including, Digital Marketing, Social Media Marketing, Public Relations, Field Reporting, Content Creation, and Website.Deployed successful marketing campaigns, with various organic and paid acquisition channels

Developed, grew, and maintained strong PR/relationships with national and international universities/institutes during this tenure. Responsible for Planning, procurement and execution of all projects

Conducted market research and created new marketing strategies, developed and executed newly curated campaigns.Managed budgets, analyzed data, overseen branding, collaborated with other departments, managed external relationships.

Organizing and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional eventsConducting market research and analysis to evaluate trends, brand awareness and competition ventures

• Writing freshly brewed and non-plagiarized Content for websites and social media platforms which includes; Articles, Blogs, News, Documentaries, and Tender Technical Writing from 2008 till date.• Digital Media Marketing & Social Media Management as a freelancer from 2008 till date.• Doing voice-over projects in English and Urdu languages for private Production Houses, Advertising Agencies, & News Websites from 2006 till date.

Started my career with the leading News Channel GEO Television Network, in the News & Current Affairs Department. Learned to work on Octopus Newsroom Computer System. Covered several exclusive stories including complete 2005 earthquake & and rehabilitation coverage, Foreign Affairs, Ministry of Environment, and Ministry of Education. During this tenure my work included;• All coverage of the 2005 earthquake• USAID rehabilitation coverage• Weather stories• Foreign Affairs•… Show more Started my career with the leading News Channel GEO Television Network, in the News & Current Affairs Department. Learned to work on Octopus Newsroom Computer System. Covered several exclusive stories including complete 2005 earthquake & and rehabilitation coverage, Foreign Affairs, Ministry of Environment, and Ministry of Education. During this tenure my work included;• All coverage of the 2005 earthquake• USAID rehabilitation coverage• Weather stories• Foreign Affairs• Social issues• Ministry of Environment• Entertainment• Diplomacy Show less