They call me a marketing maverick for a reason. I'm a strategic professional with 8+ years of experience crafting award-winning campaigns that resonate with audiences and elevate brands to iconic status. But my journey isn't your typical marketing climb. Think captivating brand narratives, flawless campaign execution, and results that make jaws drop (in a good way, of course). Yes, I can analyze data with the best of them, but I also believe a sprinkle of creative madness is the secret sauce to truly connect.Leading dynamic teams is where I shine. I ignite brainstorming sessions with a touch of playful disruption, encouraging wild ideas that get whittled down into strategic gold. But it's not all about me – I ensure every project aligns seamlessly with client goals, fostering a collaborative spirit where open communication reigns supreme.Because let's be honest, marketing isn't for the faint of heart. It's a thrilling rollercoaster ride of calculated risks, unexpected hurdles, and moments of pure genius. That's why I love it. I'm a data fiend, constantly researching industry trends to keep our strategies ahead of the curve. But I'm also an advocate for experimentation, because sometimes the most groundbreaking ideas emerge from stepping outside the comfort zone.Looking to join a team of passionate individuals who are ready to push boundaries and rewrite the rules of marketing in the landscape? If you're looking for someone who plays by the rules, well, let's just say you might be barking up the wrong tree. But if you're seeking a marketing maverick who thrives in a fast-paced environment and brings a touch of creative magic to everything they do, then let's chat!
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Head Of MarketingBorgataKarachi, Pk -
Creative DirectorDigitz Digitas Aug 2023 - PresentKarachi Division, Sindh, Pakistan -
Head Of StrategyEmpact Activation Services Dec 2022 - Dec 2024Karāchi, Sindh, Pakistan• Spearhead two dynamic teams, Strategy and Creative, driving a culture of innovation, strategic brilliance, and visual excellence in the development of impactful campaigns.• Foster and cultivate robust relationships with both existing and potential clients, serving as a trusted partner in their brand journey while nurturing continuous skill development and growth within the team.• Conceptualize, strategize, and meticulously plan end-to-end activation campaigns, from initial ideation to final delivery, ensuring every aspect aligns seamlessly with client objectives and brand identity.• Lead cross-functional collaboration, orchestrating efforts across teams to ensure flawless execution of ground activations, maximizing engagement and brand impact.• Maintain a pulse on industry trends and emerging innovations, leveraging insights to continuously refine and elevate activation strategies, driving unparalleled results and maintaining a competitive edge in the market. -
Marketing DirectorMintrio Aug 2022 - Dec 2022• Provided visionary leadership in shaping the strategic direction and planning for Pakistan's inaugural pay-per-view platform, overseeing all aspects of its launch and content hosting strategy to ensure maximum impact and user engagement.• Offered expert guidance on the strategic approach to launching the platform, advising on key tactics and initiatives to effectively penetrate the market and capture audience interest.• Spearheaded the conceptualization and refinement of the pay-per-view platform, collaborating closely with development teams to optimize the user interface (UI) and user experience (UX), thereby enhancing usability and satisfaction for viewers.• Generated innovative ideas to drive business growth and monetize content effectively, exploring new revenue streams and partnership opportunities to maximize profitability and sustainability.• Established strategic partnerships with prestigious events such as Lux Style Awards, leveraging influential celebrities and industry figures to promote the platform and increase its visibility among the target audience.
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Group Portfolio Lead - Strategy & CreativeBrandlogics Aug 2021 - Sep 2022• Managed dynamic brainstorming sessions and workshops, cultivating a culture of innovation and ideation to generate cutting-edge concepts and creative solutions for below-the-line (BTL) campaigns.• Conducted meticulous analysis of client briefs, delving deep into insights and opportunities to craft tailored strategies that resonate profoundly with the target audience, ensuring precise accomplishment of campaign objectives.• Pioneered creative and marketing vision, guiding end-to-end creative processes with finesse and strategic acumen, resulting in the delivery of compelling campaigns that captivate audiences and elevate brand perception.• Advised and crafted comprehensive 360-degree marketing plans for esteemed clients such as KIA, Tapal, Oreo, Shell, and more, leveraging strategic foresight and innovative thinking to drive brand growth and market impact. -
Account DirectorBbpr Mar 2020 - Aug 2021 -
Senior Strategy ManagerEmpact Activation Services Mar 2018 - May 2021 -
Marketing StrategistEmpact Activation Services Aug 2017 - May 2018 -
Social Media StrategistDdb Jun 2016 - Aug 2017 -
Social Media ExecutiveDdb Sep 2015 - Jun 2016Karachi - Pakistan
Samia Ansari Education Details
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Project Management -
Mass Communication/Media Studies
Frequently Asked Questions about Samia Ansari
What company does Samia Ansari work for?
Samia Ansari works for Borgata
What is Samia Ansari's role at the current company?
Samia Ansari's current role is Head of Marketing.
What schools did Samia Ansari attend?
Samia Ansari attended Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology, Institute Of Business Management.
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Samia Ansari
Pakistan -
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Samia Ansari
Karachi Division
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