Develop annual integrated marketing plan and budget for disruptor green cleaning lifestyle brands. Champion innovative, deeply culturally relevant marketing approaches to differentiate brands via masterbrand, performance, tentpole and lifecycle marketing. Build communities from the ground up. Piloted wildly successful influencer ambassadorship program. Led negotiations to secure transformative partnerships. Tireless advocate for actionable, authentic brand responses during cultural and social shifts 2020 and onward. Explore mission-led white space: Guide cross-functional, in-house creative and global agencies to identify trailblazing platforms, robust insights, and emerging DTC/digital-transformation opportunities. Editor-in-chief of global SCJ brand newsletter.

Consultant Director of Marketing to a global provider of telemedicine solutions.

Spearheaded cross-functional brand leadership and NPD roadmap. Brand steward. Crafted product marketing strategy and brand messaging across all customer touchpoints. Developed comprehensive insights plan, yielding hyper-focused targeting of the high-end bride, decor-driven customers, and new markets (subscriptions and limited-editions). Built category share analysis and wholesale assessment for successful $208M Series E financing, raised 2018.

Brand marketing and innovation strategy for Albertsons Own Brands (private label) Beverages, Snacking, and Alcohol categories.

Brand marketing and innovation strategy for Own Brands: Organics (O Organics) and Beverages (Refreshe).

Feb 2015 - Albertsons / Safeway merger

Oversaw GLG's West Coast Consumer Goods & Services practice. Directed portfolio of 25 premier venture capital, private equity, and hedge fund clients. Tracked consumer insight trends and design content focused on Automotive, Education, CPG/Food & Beverage, Leisure & Lodging, and Retail industries. Programmed regional, virtual, and conference meetings for consumer clients. Specialized CGS focus in niche research and consumer survey design.

Led service delivery for 25+ client firms. Coordinated complex primary research projects spanning all healthcare value chain segments. Assessed client needs and helped them to engage physicians and industry experts across a network of 400K+ global experts. Represented GLG at all oncology and device related healthcare industry conferences in North America.

Private Equity Group rotation: Evaluated strength of domestic Oil and Gas industry players on development of energy business, B2B relationships, and financial stability. Growth strategy for diversified global financial services firm: Built macroeconomic data model to identify attractive geographic opportunities and industry risk factors for small business customers.

Cost reduction for $2B locomotive manufacturer: commodity price negotiation planning and competitive sourcing bid package development.

Assessed investment opportunities in emerging safety and infrastructure technologies/devices. Researched market viability, growth potential, and regulatory environment of companies seeking venture financing/growth equity.

Breakthrough clinical trial in organ-rejection diagnosis; company successfully started first clinical trial in 2006.

Provenge (Phase III) for prostate cancer, FDA approved Apr 2010.