Sami Berjaoui Email & Phone Number

Detroit, MI, US

Amsterdam, North Holland, NL

• Research, evaluate, and select potential distributors in emerging markets.
• Manage distributors and sales agents to achieve profitable growth aligned with company objectives.
• Mentor distributors and sales agents, aligning market goals with global brand standards and digital media strategy.
• Establish and monitor goals and sales targets for each distributor and sales agent, ensuring focus on sell-out.
• Lead distributors in developing sell-out and digital/social media plans.
• Develop direct accounts in Europe, bypassing distributors in select markets.

Fairfax, VA, US

• Manage Midwest distributors (mainly Lipari & Certco) and key and individual accounts, building net sales and volume.
• Manage and coordinate relationship with ATUSA’s brokers in the Midwest to explore and seize untapped opportunities and new channels.
• Develop and maintain business relationships, including in-person visits, with current and prospective customers in ethnic and mainstream markets throughout the US.
• Set and meet specific sales and shippers goals for existing accounts, prospects, and territory.
• Set promotional plans and ensure Trade Spending Management and Monitoring.
• Increase sales by promoting products and sales aids, and by offering product information and new ideas to distributors to meet their needs.

Lausanne, CH

• Established a Sales function with a well-defined Go-To-Market strategy (Route-To-Market & Field Sales Structure) and a comprehensive Sales competencies matrix.
• Created and implemented a best practices market deployment strategy for IQOS in Saudi Arabia.
• Collaborated with cross-functional partners to recruit and coach 140 Sales professionals.
• Created SOPs and processes for support functions to enable the Sales team’s success.
• Developed and implemented a Commercialization and Consumer Journey sales plans.
• Drove market channel development activities by establishing sales territory, quotas, and goals.

Vevey, CH

• Handled a business of 200 million dollars in Pharmacy channel.
• Led a distributor and team of 55 Sales Executives to achieve Integrated Commercial Plan (ICP) goals.
• Managed all planning and integration of new Nestlé businesses in Pharmacies.
• Ensured effective distributor management by achieving ICP sales, volumes, value, and RIG objectives.
• Developed and implemented Category Channel Plans with comprehensive 4P+C mix.
• Successfully implemented channels, sales, and category plans.

Vevey, CH

• Selected by CEO to serve as Nestlé Continuous Excellence (NCE) Sales Champion in Italian and Middle East market (13 countries).
• Led a major change initiative in Sales for Leadership Development, Goal Alignment and Compliance.
• First in Nestlé globally to drive Sales Excellence and go-to-market strategies in the Middle East.
• Prepared, designed, and communicated NCE strategy and roll-out plan for the Middle East.
• Selected NCE initiatives, prioritized roll-out locations, and scope of project implementation timelines.
• Drove and mobilized resources to ensure communication across all cross-functional departments.

Vevey, CH

Vevey, CH

• Oversaw all channel operations in Oman with annual turnover of 75 million dollars.
• Managed portfolio of 25+ strategic accounts and supervised 50+ direct reports.
• Developed and implemented channel, customer, and category sales plans & Route-To-Market strategies.
• Built and implemented targeted and actionable category channel plans and customer business plans.
• Engaged with shoppers along Path to Purchase and facilitated its execution to create rich relationships.
• Managed major product launches, promotional campaigns, and thematic events.

Vevey, CH

• Fostered and managed long-term customer relationships in competitive sales markets.
• Achieved volume targets, managed TTS spending by customer and category monthly/quarterly/yearly.
• Defined investment approach across key accounts and recommended strategic direction.
• Developed, negotiated, implemented, and monitored customer business plans.
• Conducted regular customer business development reviews and implemented follow-up action plans.
• Created and launched focused and actionable category channel plans.

Cincinnati, Ohio, US

• In-Store Manager ('06), Sales Manager ('07), Manager, Food ('07-'08), Manager, Non-Food ('08-'09)
• Oversaw P&G brand distribution and other FMCG brands like Clorox, Ferrero, Fonterra, ConAgra, Purina
• Managed sales volume, distribution, merchandising, shelving and pricing across brands & categories

Bba In Business Information Decision System, Management Information Systems, General

Diploma In Economics And Sociology