Sami Darazi personal email
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With over 15 years of experience in marketing communications, customer relations, and marketing research, I am a passionate and driven leader in the marketing field. As the Managing Director at DC Mena, I oversee the strategic direction, operations, and growth of the company, which provides innovative and customized digital solutions for clients across the Middle East and North Africa region. I am committed to delivering excellence, value, and impact for our clients and partners, and to fostering a culture of collaboration, creativity, and diversity within our team.In my previous role as the General Manager at Digitect, I achieved a double figure year growth in 2022, leaving the agency on the right path of 100% growth from clientele and financial level from 2021 to 2022. I helped the agency set up the team and the structure from scratch, and attained and retained clientele within their portfolio. I also set up the process and the hiring system, as well as the internal communication tools. I led, co-ordinated, or participated in key projects, including setting up the social media department and the client servicing department. I leveraged my skills in marketing communications, customer relations, and marketing research, as well as my Microsoft Office Specialist Certification, to deliver high-quality results and solutions for our clients.
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Managing DirectorDc MenaSaudi Arabia -
Managing DirectorDc Mena 2023 - PresentJeddah, Makkah, Saudi Arabia -
General ManagerDigitect Feb 2022 - Feb 2023Jeddah, Makkah, Saudi ArabiaAchieving a double figure year growth in 2022 leaving the agency on the right path of 100% growth from clientele & financial level from 2021 - 2022. -
Strategy Business DevelopmentDigitect Feb 2021 - Feb 2022Jeddah, Makkah, Saudi ArabiaHelping the Agency setup the team and the structure from scratch & help attain & retain clientele within their Portfolio. Setup the process & the hiring system in addition to setting up the internal communication.Leading, co-ordinating or participating in key projects.Setting up the Social Media Department & the Client Servicing Department alongside to setting up the tools to be used to handle the clients. -
General ManagerAga Adk Advertising & Marketing Nov 2020 - Jan 2022Jeddah, Makkah, Saudi Arabia -
Country ManagerAga Adk Advertising & Marketing Mar 2019 - Nov 2020Saudi Arabia -
Communication DirectorAga Adk Advertising & Marketing Jan 2015 - Mar 2019Jeddah• Drive client strategy and become the primary client contact for key clients, ensuring the agency provides a lead role.• Develop a 360 marketing plan including DIGITAL, ATL, BTL, PR & Activations.• Drive business growth through existing clients, developing a proactive action plan.• Work with the GM on generating new accounts.• Produce and deliver against an agreed account plan and budget.• Monitor and optimize accurate and clear forecasting.• Leading AGA Jeddah CS team, offering direction and support, ensuring the agency have the correct level of skills to grow the accounts.• Continue to monitor and review the processes and skills of the team ensuring the clients receive the best in class service. -
Senior Account ManagerYoung & Rubicam Sep 2012 - Dec 2014Jeddah -
Digital HeadY&R Jeddah Nov 2010 - Dec 2014JeddahRole Description:Experienced & passionate player in the interactive space - Leading force in interactive and digital strategic solutions that integrates into our media 3D planning process.Challenge convention in order to influence consumer behavior and are excited about being part of a best practice integrated communications agency.Strong working knowledge of digital media, brand development, online advertising, interactive commerce and creative process.Reports to CSD & GM and correlate with Account managers.Responsibilities:• Work hand in hand with existing planning department to deliver world class digital and interactive solutions• Work closely with partner media agencies to develop truly digi-centric communications solutions• Set measurable objectives and drive campaign optimization process• Develop and deliver innovative proposals to capture both account growth and new business opportunities• Develop and shape appropriate digital solutions and engagement strategies to address our clients’ business issues• Keep staff and clients up-to-date on emerging and current trends in the interactive space• Promote continual strategic improvement and a culture of innovation, excellence and accountability• Contribute to agency skill development through management participation, mentoring of talent on project and team level• Demonstrate a strong understanding of digital planning tools, systems and processes with a POV on which to utilise when and at what point in the ‘digital’ planning process• Leading the Social Media Representatives Team & Supervise their work -
Account ManagerYoung & Rubicam May 2008 - Jun 2010Handled Clients in the following Sectors:- Fashion: + Jewellery & Watches ( Al Hussaini: Longines, Charriol, Seiko, Mont Blanc, Tag Heuer, Diesel...) + Clothing: Colcci + Beauty: Wella Professional, MUM Deodorant + Fabrics: Al Guthmi, Etoffes & Maison (Fabrics Regional Retail outlets) - Real Estate: + Emaar Middle East + Assaudia Real Estate + Jiwar - Food & Beverage: + Patchi ( Chocolate) + Al Salehia (Dates Brand) + Clorets + Muchos (Mexican Restaurant) + Canderel (Artificial Sweetener) - Automotive: + GM & Chevrolet + Land Rover / Jaguar / Range Rover - Air Conditioning: + LG AC - Lubricants: + Mobil - Retail & Electronics: + LG electronics + Electro Retail Stores + Souk El Shatea (Saudi Local Mall) + Nuqul Group - Fine - - Insurance: + Salama Insurance (Regional Insurance Company) - CSR: + Majid Society -
Account ExecutiveYoung & Rubicam Jan 2006 - May 2008Check the status of each client's job(s) in the creative department and verify the jobs will be complete on timeContact each client to discuss current and upcoming projectsInitiate new jobs for the clientReview and present concepts/layouts/copy to the client for approvalCommunicate the client's feedback to the creative department and discuss the next steps in the campaign Handled the following Clients:Alsumaria (Detailed Iraqi Media scene + Al Sumaria Promotion plan for the year 2008)Averda (First Phase Plan in Dubai)Careers (Designing Flash banners for the brand & the event + Working on TVC)Designing PowerPoint templates for several clients (Jim Beam, Microsoft, CIS, Averda, Patchi)E.L Bank (Developing a Strategic Plan for launching the Bank)Microsoft (Planning Microsoft Student Event 2008)Patchi (Full brand and product category analysis in the region)Spinneys (Branding for Spinneys + Spinneys Magazine)Syriatel (Launching Several Service & Corporate campaigns including several TVCs, in addition to developing a guideline for all its outdoor and press ads)Tecno (Developing a strategic plan + Designing flash banners) -
Account ExecutiveIntermarkets Feb 2006 - Jun 2006
Sami Darazi Skills
Sami Darazi Education Details
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Business Marketing
Frequently Asked Questions about Sami Darazi
What company does Sami Darazi work for?
Sami Darazi works for Dc Mena
What is Sami Darazi's role at the current company?
Sami Darazi's current role is Managing Director.
What is Sami Darazi's email address?
Sami Darazi's email address is sa****@****ail.com
What schools did Sami Darazi attend?
Sami Darazi attended Holy Spirit University Of Kaslik - Usek.
What are some of Sami Darazi's interests?
Sami Darazi has interest in Investing, Civil Rights And Social Action, Soccer, Economic Empowerment, Education, Environment, Management Training, Basketball, New Technologies, Science And Technology.
What skills is Sami Darazi known for?
Sami Darazi has skills like Digital Marketing, Integrated Marketing, Online Advertising, Advertising, Social Media Marketing, Marketing Communications, Digital Media, Brand Development, Marketing Strategy, Media Planning, Brand Management, Online Marketing.
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