Samiha A. Email & Phone Number

New York, Ny, Us

New York, United States

• Utilized SEO tools to identify keywords relevant to the company and the industry it functions in.• Analyzed keyword metrics, to strategically categorize keywords based on search intent.• Crafted three SEO keyword-optimized blog posts using AI content generation tools, to enhance the website's search engine visibility.

New York, United States

• Updated and maintained client information using Deltek Vantagepoint• Reviewed and updated project listings on the firm’s website and pamphlets on Adobe InDesign for accuracy• Tracked and organized 500+ Washington, DC projects, including adding location details• Researched independent secondary schools in New England region to identify business development opportunities

• Conducted consumer trends research, focusing on audio industry and GenZ behaviors, identifying driving factors.• Executed end-to-end consumer research; from scoping to data analysis and participant engagement.• Developed inter-personal skills public speaking prowess, effectively presenting findings to live remote audiences with clarity.

• Led and coordinated a global virtual team• Specialized in competition analysis, uncovering market trends and growth opportunities• Proficient in analyzing international target markets and navigating trade regulations for effective global expansion• Skilled in developing comprehensive international market strategies, including market entry modes, marketing, logistics, and finance• Accomplished in project management and leading global virtual teams, ensuring successful project execution and client satisfaction

• Constructed and purchased a business playlist with 65+ suitable songs for the 2023 Wyndham Global Conference• Tracked and created final reports for 10+ Ford Open Houses throughout the summer• Monitored influencer socials for Metavo product PR and constructed coverage page for Metavo (client)• Assisted account, creative, production, and public relations teams with account-related research and administrative support

• Developed a holistic marketing plan for an IBM sustainability product (LinuxOne 4) leveraging product, social, and digital marketing tactics• Wrote copy directed at a specific audience in order to drive awareness and consideration• Created a buyer persona to enable targeted product marketing campaigns• Explored digital marketing and how to personalize digital assets to drive prospects into the marketing and sales funnels

Manhattan, New York, United States

• Maintained company business conference excel sheet with 40 conferences internationally for paid media support• Constructed social events calendars for assets owned by the corporation• Participated in research behind constructing a pitch to establish a corporation Tik Tok account to extend user reach• Presented research on different cities' economic development organizations to improve corporation website

Marketing/Marketing Management, General, 3.94 Gpa

Zicklin Honors | Mellon Student Scholar | Dean's List

Education record

Grade: 4.3 gpa Study Abroad

4.0 Gpa

Regents With Honors Diploma