Samiha A. Email & Phone Number

New York, United States

• Utilized SEO tools to identify keywords relevant to the company and the industry it functions in.
• Analyzed keyword metrics, to strategically categorize keywords based on search intent.
• Crafted three SEO keyword-optimized blog posts using AI content generation tools, to enhance the website's search engine visibility.

New York, United States

• Updated and maintained client information using Deltek Vantagepoint
• Reviewed and updated project listings on the firm’s website and pamphlets on Adobe InDesign for accuracy
• Tracked and organized 500+ Washington, DC projects, including adding location details
• Researched independent secondary schools in New England region to identify business development opportunities

• Conducted consumer trends research, focusing on audio industry and GenZ behaviors, identifying driving factors.
• Executed end-to-end consumer research; from scoping to data analysis and participant engagement.
• Developed inter-personal skills public speaking prowess, effectively presenting findings to live remote audiences with clarity.

• Led and coordinated a global virtual team
• Specialized in competition analysis, uncovering market trends and growth opportunities
• Proficient in analyzing international target markets and navigating trade regulations for effective global expansion
• Skilled in developing comprehensive international market strategies, including market entry modes, marketing, logistics, and finance
• Accomplished in project management and leading global virtual teams, ensuring successful project execution and client satisfaction

• Constructed and purchased a business playlist with 65+ suitable songs for the 2023 Wyndham Global Conference
• Tracked and created final reports for 10+ Ford Open Houses throughout the summer
• Monitored influencer socials for Metavo product PR and constructed coverage page for Metavo (client)
• Assisted account, creative, production, and public relations teams with account-related research and administrative support

• Developed a holistic marketing plan for an IBM sustainability product (LinuxOne 4) leveraging product, social, and digital marketing tactics
• Wrote copy directed at a specific audience in order to drive awareness and consideration
• Created a buyer persona to enable targeted product marketing campaigns
• Explored digital marketing and how to personalize digital assets to drive prospects into the marketing and sales funnels

Manhattan, New York, United States

• Maintained company business conference excel sheet with 40 conferences internationally for paid media support
• Constructed social events calendars for assets owned by the corporation
• Participated in research behind constructing a pitch to establish a corporation Tik Tok account to extend user reach
• Presented research on different cities' economic development organizations to improve corporation website

Marketing/Marketing Management, General, 3.94 Gpa

Zicklin Honors | Mellon Student Scholar | Dean's List

Education record

Grade: 4.3 gpa Study Abroad

4.0 Gpa

Regents With Honors Diploma