Sami Hershkowitz Email & Phone Number

Miami Beach, Fl, Us

Miami, Florida, United States

Performance-driven social strategy lead on the Church & Dwight Trojan business, guiding social and influencer content to grow the business and create cultural relevance.Lead social strategist for the Razorfish Creator CoLab service offering that launched in 2024. I spearhead creator and influencer-led social strategies that grow the Razorfish business through new and incremental opportunities with clients including Starbucks, SiriusXM, Visit Orlando and more. I also support operations, scoping, production and creative as part of a nimble, integrated team.

New York City Metropolitan Area

As a core member of Kellanova's Pop-Tarts AOR, I delivered always-on thought leadership and insights-driven strategies for brand, social and integrated marketing efforts. One of my most exciting contributions was leading the social strategy for Pop-Tarts Bowl, which earned a top honor at the 2024 Cannes Lions International Festival of Creativity, winning the first-ever Grand Prix for our Edible Mascot activation.

Greater New York City Area

Highlights:Inspire Brands | Arby's lead social strategist for always-on paid and organic social content on TikTok, Meta and Twitter.Led social and content strategy for two campaigns with United States Holocaust Memorial Museum, launching their TikTok account which has amassed 250K followers, 39M+ impressions, increased ad recall lift by +9.8% and won a People's Choice Webby Award.Blue Shield of California's radio and Meta campaign to encourage COVID-19 vaccinations.Verizon Fios Always-On CRM social and content strategy for the Video On Demand product.

Greater New York City Area

I want to see brands create stronger connections with people and add more value in their lives, so I led research to identify compelling insights and a strong story to tell, guide multi-touch channel experiences, and lead test & learn experiments for a range of clients.

Greater New York City Area

In collaboration with marketing science and global creative strategy leads at Creative Shop, I supported the pilot of a new product offering called Gamma. Leveraging FB's IP, I helped prove Gamma's ability to inform vertical and brand level creative insights that drive brand lift and ad recall.

Greater New York City Area

Authored creative briefs and strategic foundations for paid and organic social campaigns for current clients and new business opportunities with disruptor brands: GILT, SeatGeek, Casper, Puma, Candid and Get Your Guide.

Collaborated with key stakeholders in building brand positioning and go-to-market strategy.Led the development of social and email content strategy. Spearheaded community management for brand social media handles on Instagram and Facebook. Supported the development and operations of weekly email marketing campaigns on Mailchimp and blog posts on Medium.

Greater New York City Area

Strengthened my creative strategy chops with industry leading professionals and fellow creative misfits

Greater New York City Area

Media relations strategy and event marketing for the Uber Visa Card launch.

Greater New York City Area

Media relations, event marketing and crisis communications for an array of clients including HP, T-Mobile, Barclays, Reckitt Benckiser, Penske, Brooklyn Brewery, Brooklyn Historical Society.

Greater New York City Area

Conducted competitive analysis. Created look books and media kits.