Sami Hiirsalmi
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Sami Hiirsalmi Email & Phone Number

Retail Media Strategy at SOK at SOK
Location: Helsinki, Uusimaa, Finland 13 work roles 2 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
SOK
Role
Retail Media Strategy at SOK
Location
Helsinki, Uusimaa, Finland
Company size

Who is Sami Hiirsalmi? Overview

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Quick answer

Sami Hiirsalmi is listed as Retail Media Strategy at SOK at SOK, a company with 1869 employees, based in Helsinki, Uusimaa, Finland. AeroLeads shows a matched LinkedIn profile for Sami Hiirsalmi.

Sami Hiirsalmi previously worked as Retail Media Consulting Manager at Sok and Customer Insight Consulting Manager at Sok. Sami Hiirsalmi holds Master Of Science (Economics And Business Administration), Digital Marketing And Corporate Communication from University Of Jyväskylä.

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Email format at SOK

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SOK

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Profile bio

About Sami Hiirsalmi

My ambition is to develop myself towards a holistic marketing professional. Currently I am responsible for guiding advertisers within retail media by creating marketing strategies and media plans which are based on actual customer insights. The data at hand enables market-leading advertising targeting and tracking of return on ad spend. I aspire to create world-class retail media solutions which connect brands with their customers in the world’s fastest-growing media.I hold a Master’s degree in Economics and Business Administration. I graduated from the University of Jyväskylä from the degree Digital Marketing and Corporate Communication.

Current workplace

Sami Hiirsalmi's current company

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SOK
Sok
Retail Media Strategy at SOK
finland
Website
Employees
1869
AeroLeads page
13 roles

Sami Hiirsalmi work experience

A career timeline built from the work history available for this profile.

Retail Media Consulting Manager

Current
Sok

Helsinki, Uusimaa, Finland

I am responsible for creating media strategies and plans for advertisers willing to reach their customers within retail media. All media strategies and plans are based on actual customer insights enabling advertisers to reach their most potential audiences along the whole customer journey. In addition, I am one of two chairmans in IAB Finland’s retail.

Jun 2024 - Present

Customer Insight Consulting Manager

Sok

Helsinki, Uusimaa, Finland

Jan 2023 - Jun 2024

Member Of Iab Europe Retail Media Committee

Current
Nov 2023 - Present

Chairman Of Iab Finland Retail Media Committee

Current

Helsinki, Uusimaa, Finland

May 2023 - Present

Strategist

Helsinki, Uusimaa, Finland

As a Strategist, I worked closely with clients to guide their businesses in media and marketing. I was responsible for creating marketing strategies and media plans as well as client management for brands such as Oral, Heineken, Hartwall Vichy Original, Novelle, Lahden Erikois, Birra Moretti, Sol, Strongbow, CULT, Lumme Energia and HBL. In addition, I was.

Mar 2022 - Jan 2023

Paid Media Consultant & Planner

Helsinki, Southern Finland, Finland

I consulted clients on paid social and programmatic advertising with comprehensive media planning responsibility. In addition, I was a member of IAB Finland's video advertising committee.My daily tasks involved planning and executing multi-channel advertising campaigns. I worked with paid social and programmatic media buying tools such as Adform, DV360.

Mar 2021 - Mar 2022

Paid Media Consultant

Helsinki Area, Finland

I consulted clients on paid social, programmatic advertising and paid search. I worked with media buying tools such as Adform, DV360, Google Ads, Meta Business Manager, Twitter Ads, Snapchat Ads, TikTok Ads Manager and Pinterest Ads.

Feb 2020 - Mar 2021

Master’S Thesis Worker

Sok

Helsinki Area, Finland

I was a full-time Master’s Thesis Worker at SOK Media examining the effects online targeting has on consumers’ purchase decisions. I conducted data analysis with SPSS Statistics. The thesis was graded 5/5. SOK Corporation operates as the central company for S Group’s regional cooperatives and provides them with procurement, expert and support services. SOK.

Sep 2019 - Jan 2020

Digital Performance Planner

Helsinki Area, Finland

I was responsible for paid social work for Mindshare clients and search engine marketing for Mediacom clients. In addition, I led an internal social media development group.GroupM is the world’s largest media investment group. GroupM consists of three media agencies Mindshare, Mediacom and Wavemaker.

Oct 2017 - Aug 2019

Junior Social Media Planner

Helsinki Area, Finland

I was responsible for Mindshare media agency’s paid social work for local and global clients.

Apr 2017 - Oct 2017

Digital Media Coordinator Trainee

Helsinki Area, Finland

My own focus was in paid social with a strong performance-driven way to operate. I was responsible for Mindshare media agency’s paid social work for local and global clients.

Oct 2016 - Apr 2017

Claims Advisor

Helsinki Area, Finland

I handled personal injury (traffic accidents) claims in OP's Non-life Insurance business line.

Jun 2016 - Sep 2016

Marketing Designer

Helsinki Area, Finland

I carried out my internship in the building and technical trade division of Kesko. I participated in a B2B website development project. During three months of work, I managed and led the project including a team consisting of internal people as well as an advertising agency.

Jun 2015 - Aug 2015
Team & coworkers

Colleagues at SOK

Other employees you can reach at s-ryhma.fi. View company contacts for 1869 employees →

2 education records

Sami Hiirsalmi education

Master Of Science (Economics And Business Administration), Digital Marketing And Corporate Communication

FAQ

Frequently asked questions about Sami Hiirsalmi

Quick answers generated from the profile data available on this page.

What company does Sami Hiirsalmi work for?

Sami Hiirsalmi works for SOK.

What is Sami Hiirsalmi's role at SOK?

Sami Hiirsalmi is listed as Retail Media Strategy at SOK at SOK.

Where is Sami Hiirsalmi based?

Sami Hiirsalmi is based in Helsinki, Uusimaa, Finland while working with SOK.

What companies has Sami Hiirsalmi worked for?

Sami Hiirsalmi has worked for Sok, Iab Europe, Iab Finland, Tulos Helsinki, and Groupm Finland.

Who are Sami Hiirsalmi's colleagues at SOK?

Sami Hiirsalmi's colleagues at SOK include Tanja Kovalainen, Niina Sepponen, Johnny Dekorm, Janne Puranen, and Tuula Ansamäki.

How can I contact Sami Hiirsalmi?

You can use AeroLeads to view verified contact signals for Sami Hiirsalmi at SOK, including work email, phone, and LinkedIn data when available.

What schools did Sami Hiirsalmi attend?

Sami Hiirsalmi holds Master Of Science (Economics And Business Administration), Digital Marketing And Corporate Communication from University Of Jyväskylä.

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