We have heard about the quote on whether to look at a glass of water. Either half full or half empty. “When it comes to life we are never half alive. Either we are alive or we are not. Let’s be fully alive” The human brain is a crazy place, and two things fascinate me most about product and growth marketing. 1st is the concept of consumer’s logic and how rational yet irrational it can be, and 2nd is the challenge of communicating in a way that persuades and convinces customers and always requires optimization for something that is both rational and irrational.I apply the same thinking in establishing the business. I am an accomplished Marketing Professional who has gained expertise in identifying market demands, and growth opportunities, offering solutions in brand integrity, revenue generation, and the customer experience. A proven track record of acquiring and managing key accounts of Cotmac Electronics- Pune, Navkaar Group Kolkata, Olivia Cosmetics, Pods & Beyond- Jamshedpur, Soulesence.com, Dip Foods Limited. Soft Weave, Auto bake, ESS, HYNGO, Deep Dive Deucation, Anvayins, etc. I have demonstrated strength in steering business continuity planning, and management operations with a track record of attaining all the targets. My achievements include:• International award for a wealth assurance website in the Customer Centria.• 6 International team awards for performance excellence in various categories in Indigo.• Received a Gold logo of Indigo for commendable performance across the tenure.• ‘World Star’ award for commercialization of twist grade PET in Paper Products.• I got a nomination as ‘India Positive Citizen’ for the steps forward to save the lives of Kidney patients during the lockdown.In my power-packed career of over 25 years, I have gained rich exposure in developing business opportunities through social media marketing of brands & products, Direct Sales/ Channel Sales via e-commerce/ websites and email marketing. Proven skills in over devising corporate communications, sustaining long-term association with various organizations, streamlining workflow, and creating a spirit of teamwork environment to enhance profitability. Excellent relationship management skills enable me to nurture long-lasting relationships with well-established global competitors & clients. I am adept at positioning and generating business from repeat clients. I have been recognized for devising marketing activities. For any interesting opportunities, feel free to contact me at: me@samiirhalady.com, samiirh@outlook.com, or on +91 9820081917, 8369013212.