M. A. Sami Irfan Email & Phone Number

THE NECESSITY OF INTEGRATED MEDIA PLANNING IN TODAY’S DIGITAL ERA:Strategic media planning is not what it was once, understanding consumer behavior & attitudes are no more of a challenge, the availability of data & ability to apply complex analysis is transforming what’s possible. The traditional approach of targeting audiences based on demographics & making a limited range of traditional media placement decisions is long gone.With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions. Is there a need for an integrated / blended approach? YES.. This is because consumers still crave variety. Many still watch regular TV, still get the papers delivered, listen to the radio on the drive to work, OOH still plays its important role as fastest awareness builder with direct call for action, and consumers still pick up flyers at door steps & community events.In this era, we need to get a better grasp on digital marketing strategy, explore the ways that traditional advertising can integrate with new media. Finding a solid strategy that works for our business as well as a sustainable balance between the two will be key to overall ROI and brand loyalty.My EXPERTISE excels in building & executing Integrated Strategic Media Approach, to interact with TA, which coordinates all aspects of marketing of a brand including Paid media (offline advertising, direct marketing, online display & programmatic); Earned media (Organic search, content marketing, PR & influencers outreach) and Owned media (social media, on-site UX, direct messaging on email and mobile) in order to capture consumer’s attention and engage them, bringing to life the right communication approach and deliver the best results to clients delivering on objectives, KPI’s and assuring ROI.