❤ What makes me tick:- Marketing Strategy and Execution that drives business growth through close collaboration with Sales, Comms and other business functions.- Working with innovative products, educating the market about new opportunities and driving fast growth in an international setting.- Helping organizations through digital transformation and building data driven marketing solutions.🏆 Experience:20+ years of experience on BtoB and BtoC marketing and a strong track record for driving growth in a fast changing environment. Currently working with Payment Technologies, previously 12 years in Google’s Northern European marketing team and before that in leading media and creative agencies in Finland. I’ve also tried my wings as a start-up co-founder.I'm currently working in the intersection of Finance and Tech. My earlier experience is from the media and technology. Earlier, when working in media and creative agencies, I solved marketing challenges for clients in many industries such as FMCG, Entertainment, Travel, Automotive, Consumer Electronics, FinTech, Telecom, Health & Wellness and Education.I have 15+ years of people management and leadership experience.🧰 Expertice:- Marketing Strategy and Execution- B2C Marketing (Search, display, social media, TV, radio, print, OOH, direct mail...)- B2B Marketing (Scaled online marketing, growth marketing, content, lead generation and nurturing, field marketing, account based marketing, events…)- International Marketing- Data Driven marketing- Partnerships- Technology, Digital Media and Digital Transformation - Account Management and Customer Service- Consultative Sales- People Management- Building Organizational culture🎯 Personal qualities:I’m often described as- Analytical and strategic- Collaborative- Innovative- Team worker and culture builder- Trustworthy- Good communicator- Versatile- Always helping my team developSee how my collegues describe me in the recommendations section.