Sami Kanninen Email & Phone Number

Helsinki, Uusimaa, Finland

Bellevue

• Built business cases and managed a roadmap of digital payments features for T-Mobile’s postpaid subscribers, delivering value through improved payment conversion rate and driving users to self-serve channel.
• Led journey teams responsible for an intuitive, personalized, and easy to navigate digital account management experience and the flow on wireless rate plans and services. Drove launch projects and experience.
• Responsible for T-Mobile App home screen and personalized notifications supporting appr. 8 million monthly active users.
• Led a virtual product team focusing on design and delivery of personalized experiences including targeted upsell of international data pass that resulted in a +52% lift in conversion rate.
• Drove app optimization and hypothesis testing to maximize conversion and engagement KPIs with a +62% increase in avg. homepage content CTR from Dec 2018 to May 2019.
• Created a personalization framework for T-Mobile App for base customers. Led product development involving creation of use cases, design of personalization rules, usability research, and prioritization and delivery of.

Dubai

• Led e-commerce team during a challenging time, refocusing efforts from low- to high-margin products and increasing sales of postpaid plans through digital channel by 120%.
• Created and prioritized a product launch roadmap by collecting business needs in close cooperation with marketing teams, analyzing usage metrics, and identifying customer pain points.
• Drove agile development of new features and UX changes on digital sales channel as product owner, measuring their effectiveness through web analytics.
• Managed device and mobile plan launch projects (10+ devices, 6 plan upgrades) on digital channels, planning launch objectives, specifying requirements, and coordinating marketing, UX design, development, and operations.

Dubai

• Consultant to Moby Group, a media company (partly owned by 21st Century Fox) serving 300M people across South & East Asia, Middle East, and Africa.
• Specified high-level requirements for online video service through market research, by forecasting platform usage, and liaising with product stakeholders.
• Defined product strategy and business case for launching online video service, evaluating multiple potential video streaming platforms through an RFI.
• Compiled cash flow projections and presented complete findings to Board.

Helsinki

• Led video streaming subscription and advertising business on web, mobile app, and smart TV platforms, resulting in over +50% compound annual revenue growth from 2010 to 2012.
• Launched an ad-funded online service and grew it by improving user experience, adding new content and features, and driving product marketing, resulting in 8% of Finnish population using the service each week.
• Responsible for P&L and budget of €8 million.
• Recruited and managed team of 11 direct reports consisting of product managers, project managers, and content producers.
• Managed product roadmap by leading team’s strategy work, supervising customer research and usage analysis, evaluating business cases, and prioritizing based on ROI and strategic fit.
• Negotiated and managed partner relationships, including UX design companies and technology vendors.

Helsinki

• Responsible for development and consumer sales of MTV3’s online TV service.
• Planned and executed ground-breaking strategy for online sports service: launched the first Formula 1 service with multiple camera feeds and interactive features (F1 2010 season), more than doubling sales from previous.
• Generated and refined product requirements and prioritized new features for development, measuring impact through web analytic KPI’s, optimizing conversion rates and usage.
• Successfully launched 2-3 major product upgrades annually, leading the work of internal functions including pricing, marketing, PR, and customer service.
• Managed external vendors delivering UX and site design.

Helsinki

• Product manager for Sanoma’s online job search.
• Conducted customer interviews and facilitated ideation workshops internally and with external partners to generate product ideas.
• Refined product ideas by defining business objectives, gathering stakeholder requirements, and creating profitability calculations.
• Prioritized feature backlog based on estimated business and customer value.

Helsinki

• Strategy consulting for managing innovation processes and product life cycle. Gained insight into key issues firms face when improving innovation activities and executing NPD projects.
• Planned consulting projects and led project teams in fulfillment of client/company goals, developing skills for coordinating work between internal and external experts in joint projects.
• Managed an international project lead by A.T. Kearney for developing an online innovation management tool. Responsible for the Nordic and Baltic sub-projects to create a web-based tool for benchmarking innovation.

Helsinki

• Managed evaluation projects and conducted quantitative/qualitative research on the outcomes of product development and R&D programmes.
• Analysed survey data and qualitative interview results, documented and presented results to clients. Co-authored 8 publications.
• Planned, created and presented proposals for RFPs, acquiring skills for BtoB sales.