*Heading the content, social media and creatives team for an International E-commerce client. *Strategising, proofreading and reviewing the content for all platforms.*Strategising storytelling videos, creatives and content ideas for website and social media channels.*Working in collaboration with the marketing team for campaign ideas and creation.*Ensuring smooth execution of work and timely deliverables by the team.*Taking ownership of the entire content team.

*Managed and lead the content team of freelance writers. *Developed case studies, use cases and press releases. *Developed social media and email marketing campaigns. *Coordinated with the Corporate Communication and Marketing team to set long-term strategies for effective content creation.*Worked closely with the SEO team on keyword planning to deliver SEO-optimised content.*Worked with the design team to produce engaging ad copies, landing pages and social media posts.*Built content calendar for content development and delivery.*Conducted market research and analysed the data and metrics for content performance.

*Managed and contributed content for company’s monthly magazine - 'Being Woman’.*Wrote print articles on topics like Fashion, Beauty, Festivals, and many more.*Interviewed Women Entrepreneurs for monthly highlight articles.

*Wrote and edited content for company's website, blogs, press releases along with the content for all the social media channels.*Worked in coherence with the subordinates and in tandem with the web designers and technical experts to draft quality content. *Conducted periodic checks in the website to repurpose outdated content.