Samiksha Goyal Email & Phone Number

New York, United States

New York, New York

Greater New York City Area

 Conducted and delivered data analysis to answer key questions about people and their digital behavior by leveraging passive and survey data, coupling it with external data sources to derive meaningful insights like online journeys, search analysis, individual path to purchase etc. Adopted visualization techniques like Color Therapy, Word Clouds etc., turn data analysis result set into visually appealing pivots, charts and graphs using advanced MS Excel, Gephi and Tableau Automated processes like bulk loading of clickstream data, fetching and applying taxonomy for multivariate data via external API calls etc. using SSIS and Python, reducing overall processing time by 38% Owned the data lifecycle process from design to implementation, including writing complex SQL queries to optimize current architecture and execution time for legacy processes Developed business relationships with cross-functional teams and contributed to the ideation, sourcing, development, and refinement of new research capabilities, providing a great platform for knowledge sharing internally and externally Designed, compiled and communicated high-level reports to manage data vendor relationships, while providing early diagnostic reports enabling data-driven decision making for business stakeholders in an agile manner, leading to more transparent and trustworthy client relationships

Greater New York City Area

726 Broadway, New York

 Designed and implemented data ETL processes to support and extend the University’s data warehouse, optimizing the existing tasks and queries, accelerating the overall process execution time by 60%  Developed an application to automate signup for University events, facilitating quantitative and qualitative analysis of student participation, reducing the overall application process time compared to legacy paper signup by 66% Automated backup and restoration over multiple servers, streamlined data handling and optimized database performance of University data warehouse leading to process improvement

Greater New York City Area

• Leading a team of 6, strategized various events for clients along with budgeting, thus escalating the product sales by 20%• Worked closely with clients, delivering sales pitch and demonstrating the product, thus achieving the targeted sales quota • Performed market research and trend analysis for potential event sites and customer demographics and formulated post sales report

 Leading a team of 3, contributed to the Revenue Authority's 15% revenue growth in 2013-14 by automating the tax filing system, aiding the citizens to file their taxes online instead of cumbersome paper filing Reduced system downtime by 64% and recurring expense of additional server maintenance requests near to zero by establishing tape-drive backup and maintenance Created a user-friendly payroll web application using C#.NET, migrating it from the legacy mainframe (AS400) application Developed over 35 payroll reports using SQL Server Reporting Services (SSRS), enabling strategic planning and thorough analysis of the firm’s finances thus aiding capital management Partnered with internal and external customers to successfully manage the project’s Software Development Life Cycle (SDLC)

Master’S Degree, Computer Engineering

B.E, Information Technology