The fastest growing plumbing & industrial supply company based in New Jersey with the expansion of distribution center nationwide with the additions of Chicago, Texas and most recently the grand opening of one in Georgia. Online marketplaces saw double digits growth YOY serving B2C nationwide. Led diverse, cross-functional teams in the fulfillment of corporate productivity, quality and bottom-line objectives. Managed an effective and talented team maximizing results. Spearheaded and executed internal processes across multiple teams in the creation of highly optimized content and image development in excess of 10,000 products dissemination across multiple online channels in the span of 36 months.Creation of digital assets and graphic creatives optimized for distribution through online marketplace channels. Launched Amazon and eBay cutting-edge storefront engaging design generating 10-15% traffic growth YOY.Established paid ad marketing strategies and led online campaign growth efforts 4-8% YOY. Directed product content optimization and development with the help of outsourced talented team writers. Maintained and enforced editorial content style guidelines requirements. Strategic content marketing approach focused on creating valuable, relevant, and consistent content driving 3.8% conversion growth YOY.Developed and executed highly effective owned, earned and paid digital marketing strategies driving measurable growth aligning with business goals.Actively promoting the growth of Instagram marketing engaging local and nationwide plumbers with discovery of engaging contents. Creative developments of plumbing products on Instagram eCommerce targeting professional plumbers.

Hands on analysis of site current state and technical audits. Executed creative SEO actionable plans for 8 websites. Worked closely with departments to coordinate digital marketing efforts for all brands.Managed and optimized PPC marketing channel on the local and international level.Major project on thousands of unnatural links clean up due to site manual penalty warning. Created letter for reconsideration and disavow request to Google. Results led to success of getting Google to revoke manual action penalty.Local SEO optimization using best practices for greater exposure on local search results. Diagnose, troubleshoot and merged duplicate listings. Formulated local keywords for Google Maps and Local Pack search results with tracking for greater visibilities. Distributed Name, Address and Phone numbers (NAP) across local search ecosystem via major data aggregators. Performed local site audit by identifying incorrect NAP listing and executed cleanup. Citations building project on Name, Address and Phone numbers (NAP) project saw 200% growth on active listings and citation authority. Executed post tours survey email campaign for guests feedbacks covering tour operations, customer service, online portals, tours and guides. Designed cards for guest review distribution on tours to drive feedbacks. Recommended, designed and implemented corporate wide email management platform for customer service department along with the setup of processes and procedures. Results saw increased satisfaction and cohesive communication across all channels. Spearheaded and implemented Online Reputation Management (ORM) department for all 8 brands. Proactive monitoring and defense of brand's reputation landscape. Online reviews count boosted by 400% and rating levels across major review portals saw complete turnaround on positive gains. Implemented ORM dashboard with advanced reporting and customizations for real time results.

Established marketing strategy and executed campaigns via email, search and through strategic promotional partnerships. Created and evolved B-to-B messaging and acquisition marketing programs to build restaurant and chefs user base.

Maintained SEO strategies across several web properties within Alliance Time. Day-to-day management of natural search engine initiatives and metrics. Regularly reviewed and updated site contents, such as meta data, product content, landing pages, merchandising pages, blogs and social media to ensure maximum rankings for targeted keywords. Analyzed data on web analytics and performed competitive analysis in organic search space. Using SEO tools for keyword opportunities and tracking.

Responsible for managing campaigns on all channel feeds, filtering, monitoring, performance, analysis, bidding management and source code tracking for shopping engines.

Establishment of a QA Department and performed testing Ashford.com migration to ATG platform. Responsible for building QA requirements and testing. Involved in QA and the Development Life Cycle including package and deployment process phases.

Managed multiple facing clients on creation of processes, procedures, reviews and recommendations. Responsible for oversight and workflow of site designs, HTML coding, content copy-writing, keyword research, meta and header tags, social networking, blogs, content optimization, online reputation and brand management. Performed in depth analyses of client's data leading to optimization recommendations. Strategic link building of quality links.