Samina Mahmud Email and Phone Number
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Samina Mahmud personal email
Experienced in project management, including livelihood development projects. Providing technical leadership in economic development, Community resilience, poverty reduction, skills training. Training, Diversity & InclusionWith a strong design background and marketing experience, including e-commerce, digital communication, consumer brand strategy, strategic communications, process and supply chain improvement. Industries include textile manufacturing and startups. My present work entails research and strategies to improve livelihood opportunities for artisans and their communities. Beside major design direction to spur artisanal awareness about the marketability of products, finding the right markets for exposure and sustenance of centuries-old craft tradition has been my major goalRecent ProjectsUNESCOAugust 2019 to December 2019Conceived and managed a project which exhibited the regional embroideries of Punjab in the form of installations at the Alhamra Art Gallery, Lahore. The aim was to highlight the talent and potential of the artisans and their contribution to the economy. Support for the sector was sought to tap the potential. Community Facilitation CentresJune 2019 to December 2019Planed and implemented setting up sustainable, entrepreneurial Community Facilitation Centres in rural areas of Pakistan to support the economic activities of women artisans. A hub of production and advisory services to support market handmade products produced by rural communitiesMarket LinkagesSupporting Artisanal Handwork and linkages to markets. Participated in trade fairs to promote the work of Pakistani artisans and creating awareness for the sector.Major fairs include. January 2017 to December 2019NYNOWLas Vegas World MarketTextile and Apparel show in Toronto Index DubaiTrade Fair. Lahore PakistanEU ConferenceInteractive Conference with European UnionGender Equality through Preserving Cultural HeritageDecember 2018Conceived and organized a conference in the Bahawalpur heritage library building, supported by the European Union on the topic of Gender Equality through preserving Cultural Heritage. Local stakeholders participated in the interactive conference to map out the future course for local artisans Managing social media platforms for the company 2016 to 2019https://www.facebook.com/IndusHeritageTrust/https://www.instagram.com/indusheritagetrustofficial/
Sheworks Pvt. Ltd
View- Website:
- sheworkspakistan.com
- Employees:
- 8
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Founder And Creative DirectorSheworks Pvt. LtdIslamabad, Pk
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FounderSheworks Pvt. Ltd Jan 2020 - PresentIslāmābād, PakistanWe utilize the skills of rural women communities for the production of our products. Focusing on quality and sustainability above all.
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Founder And Creative DirectorSheworks Pvt. Ltd Jan 2020 - PresentIslamabad, PakistanRecognizing the emerging awareness world over about ethically sourced and produced goods and a preference for traditional craftsmanship and handmade items from independent retailers and artisans, SheWorks has initiated a platform to facilitate businesses to connect to artisans and vice versa. Taking advantage of the fast-growing technology channels in Pakistan, artisans and consumers can use the online platforms to make a living from their craft. SheWorks strives to be the facilitator to improve the earning potential of Pakistani artisans.
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Design Direction And Business ManagementIndus Heritage Trust Nov 2016 - Dec 2019Islamabad. PakistanMy responsibilities encompassed a range of activities from designing artisanal training workshops to upgrading their skills for better marketability of their products. I support and guide teams of young designers and interns laying out effective strategies to work and communicate with artisans in an effort to enhance their skills for contemporary marketsI actively manage the Design Studio which involves procurement of raw material, product development, sampling, production and finishing through products according to industry standards. Providing sales and marketing support, using digital marketing techniques through effective use of social media and organizing fairs and exhibitions for brand awareness are some of my ongoing responsibilities. I communicate and interact with international donor agencies, senior government officials, people of diverse backgrounds and levels of authority, and stakeholders. I have contributed to the proposal and report writing for the organization, approaching donors for fundings opportunities. I am experienced in building cross-cultural relationships to establish and maintain strong partnerships with international artisanal goods suppliers.
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Brand SpecialistHolt Renfrew Sep 2001 - Jun 2005Toronto, Canada Area• Managed apparel section of an upscale luxury fashion store.• Advised women on fashion trends and wardrobe planning• Documented sales records of customers for individual personalized service. • Managed inventory and forecasting of sales activities. • Assisted in marketing and promotional activities; worked closely with buyers and store managers for stock replenishment according to customer’s needs and fashion trends. -
ProprietorZargul Apparel Mar 1987 - May 2001Islamabad, PakistanCreated and established an innovative apparel manufacturing business that catered to a niche ready to wear emerging apparel market. The introduction of new and creative concepts in design and sales resulted in the fast growth of the company which became a well-known brand in a short time resulting in attracting some high profile clienteleManaged and trained a workforce of over seventy workers to meet international standards of production for our export line. Developed production schedules, assured quality control, pricing, and stock management. Organized major events locally and internationally to promote sales and brand awareness.Sourced hand-weaved, unique fabric, researched and revived handwork techniques in an effort to keep the work flourishing. Reintroducing the dying craft techniques was a popular choice amongst the younger generation
Samina Mahmud Education Details
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Seneca College. CanadaLegal Administrative Assistant/Secretary -
Social Sciences -
Social Sciences
Frequently Asked Questions about Samina Mahmud
What company does Samina Mahmud work for?
Samina Mahmud works for Sheworks Pvt. Ltd
What is Samina Mahmud's role at the current company?
Samina Mahmud's current role is Founder and Creative Director.
What is Samina Mahmud's email address?
Samina Mahmud's email address is sa****@****mail.ca
What schools did Samina Mahmud attend?
Samina Mahmud attended Seneca College. Canada, University Of Peshawar, Seneca College.
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Samina Mahmud
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