Content creation and support for marketing initiatives behind ASICS, Timberland, Birkenstock, Coleman, along with Pat Menzies, and SOLECT shoe stores.• I was the first hire in Brittain Wynyard’s Shared Digital Team, working across multiple brands in the business to create local content • Managed the ASICS blog, telling key brand stories by crafting articles featuring strong keywording for SEO • Oversaw the creation of the ASICS Knowledge Base featuring a series of articles of expert advice on running and finding the right footwear • Tracked the performance of these pages and looked for opportunities to improve SEO metrics • Helped with the creation of product landing pages • Managed the @asicsnz social channels on Instagram and Facebook, growing the following count from 12k to 25k • Oversaw the monthly social content calendar and scheduling • Ran social advertising using Facebook Business Manager • Photographed primary seasonal brand campaigns with images seeing placements such as street posters and magazines • Crafted video content for social channels and digital marketing • Managed the creation of the Sound Mind Sound Body running crew and ambassador team • Ensured brand voice guidelines were maintained • Stayed up-to-date with current trends in digital marketing and shared these insights with the broader team

• Assistant to Founder & CEO of TravelStorys, she is also a renowned land conservationist and philanthropist • Ensured Story could focus on the important work of her day by taking care of the minutiae for her • Worked to maintain an organized and neat office • Prepared checks for deposit • Took care of filing all receipts, invoices, and client documents • Handled incoming and outgoing mail including bill payments • Completed projects around the home • Created spreadsheets to track various tasks • Reviewed pitch decks for design and content improvements • Ran errands

• Oversaw the operation of the Digital Signage and Wayfinder systems • Utilized CMS and Scala platforms to input and publish the daily advertisements, promotions, entertainment and schedule • Worked directly with the Marketing Team at the Head Office to create new media for concessionaires • Ensured the 40+ screens across the TUI Discovery were functioning, performed troubleshooting and technical maintenance when needed • Attended weekly Cruise Operations Meetings where preparations were made for the next itinerary and strategy for meeting revenue goals was discussed • Assisted with the launch of Thomson Cruises’ Navigate phone app, ensured the content was up-to-date, and uploaded the schedule each day to the management system • Facilitated the setup of a new children’s Virtual Reality Experience

• Collaborated with team members on relaunch of iOS app, Android app, and website • Worked with social media influencers on relaunch campaign • Managed all social media platforms by writing and scheduling daily posts • Maintained brand voice across the company profiles • Selected and programed the Question of the Day which is prominently presented to users daily • Created marketing decks • Strategized on features to build in order to boost activity levels • Interfaced with colleagues overseas in Riga and Dublin • Boosted numbers on Instagram from 14k to 60k followers

• Managed the quality of recipe content on the site & ingested in the system; including overseeing any manual entry of content into the Foodily system.• Worked directly with tastemakers to promote and build out their social recipe profile.• Created editorial content for the Foodily homepage and in-product promotions.• Led and directed the grocer content integration, matching and display via Foodily applications directly with Foodily partners.• Handled all customer service inquiries, account questions and customer service content.• Assisted in testing and QA of all platforms, bug ticketing and tracking. • Management of offshore data corrections team via oDesk.• Creation and oversight of stock photography database.

• Oversaw all elements of youth hockey in San Francisco• Built strong community and business partnerships to increase youth hockey awareness and enrollment• Generated and recruited prospective students for enrollment in Skating School and In-House• Managed coaching staff for Skating School, In-House and S.F. Sabercats Travel Hockey programs• Facilitated all phases of a player’s participation from introduction, evaluation, to enrollment• Created promotional and educational materials for all programs and events• Kept track of program’s profit and ensured that payment was made by all participants• Worked to educate parents and children who were new to the sport of ice hockey• Communicated on a daily basis to parents through e-mail, phone, and in person discussions• Set monthly schedule in conjunction with other arena programming• Large-scale correspondence through e-mails to all participants, coaches, and arena management• Organized various events to spread community awareness of ice hockey, and build program bonds• Worked directly alongside General Manager and Facility Scheduler as part of the Management Staff• Through professional meetings, built strong connections with facilitators of other Bay Area hockey programs • Ensured that programs adhered to USA Hockey, CAHA, and NORCAL regulations• Facilitated the launch, regular addition of content, and overall maintenance of sfsabercats.com - the first Sabercats website. Their new website can be found at sfsabercats.org.• And yes, I drove the zamboni. But it was an Olympia.