Leading and developing the organization’s loyalty program to drive customer lifetime value and retention.Developing and overseeing the communication strategy to attract, retain, and expand the painter base.Assisted in the development and launch of a new loyalty program (Ngineer+), including defining program features, reward structures, and customer communication strategies.Executed targeted marketing campaigns to promote enrollment by 19% and engagement by 23%. Collaborating with cross-functional teams to streamline and automate fulfillment processes and reducing the TAT from 2 months to 25 days.

Handled Bangalore West cluster. Lead directly a team of 5 on-role sales personnel, 1 on-role personnel, and indirectly 12 off-role personnel.Ensured expansion of over 150% with collection efficiency of about 88% over the period of time.