• Developed campaigns using SAS and SQL by segmenting the customers based on the Business requests. • Developed Marketing Automation, Lead and campaign management across the PBM organization. • Segmented contact list generation for marketing events, Teradata CRM campaigns and other marketing activities. • Strategized cross channel customer experience, acquisition and opportunity tracking with seamless Dashboards which further coalesce to identify opportunity while able to reflect on lift, gains and other performance criteria at baseline, customer, event, geography or strategy levels. • Developed dashboards demonstrating KPI’s to Product team forecasting future marketing strategies. • Developed solutions through SDLC process, Hosting key and timely scrum events and supporting testing. • Conducted data mining of both PBM and medical claims data based on Research Requests.