Samir Domah Email and Phone Number
Samir Domah is a Helping FMCG Businesses win Consumers for over a Decade | Consumer Insights Expert | Life & Business Coach | Speaker |Loyalty Royalty Top 30 under 40 Winner at New Sabre Coaching. He is proficient in French. Colleagues describe him as "I have had the pleasure of working with Sam whilst at dunnhumby, and I can confidently say that he is an exceptional professional who is highly regarded by board members and new graduates alike. For example, he spearheaded the DEI initiative, which gained the 100s of participants and brought DEI to the forefront of the company culture. Sam has a vision to support everyone, whether it be gender, orientation or ethnicity. I am also aware of him acting in a consultative capacity across different teams on both stable and high-risk accounts. His integrity, tenacity, and attentiveness have consistently impressed me and earns the trust of his clients. Sam is a true team player who goes above and beyond to achieve results. I highly recommend Sam to anyone seeking a dedicated and talented individual." and "Samir managed the day-day relationship between HDI and Reward, and was always a pleasure to work with. He’s got a strong insights background, and is someone who I would recommend to any business looking for an experienced insight lead. "
New Sabre Coaching
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Founder & Head CoachNew Sabre Coaching Dec 2024 - PresentGlobal -
FounderNew Sabre Consulting Dec 2024 - PresentUnited Kingdom -
R-Insights Client Partnerships DirectorReward Jan 2024 - Dec 2024London, England, United Kingdom -
Head Of Insight Monetisation - John LewisDunnhumby Jun 2023 - Jan 2024London, England, United Kingdom -
Senior Product ManagerDunnhumby Apr 2022 - Jun 2023 -
Head Of BookerDunnhumby Mar 2020 - Jul 2022London, England, United KingdomOverseeing dunnhumby's engagement with our leading Wholesale partner and 3rd largest retailer, having done so since infancy.Cross-functional to ensure day-to-day operations. These include but are not limited to:Sales: Insight and Media Sales - growing 63% in Year 1 and on course for 18% in Year 2. Managing a team of 3 and a multi-million £ portfolio of over 100 clients. Delivering best in class Customer data within the Wholesale grocery sector as well as media opportunities for big name brands to reach existing and new customers.Stakeholder Management: Internal and External management of stakeholders up to C-Suite level. Day-to-day relationships as well as managing governance sessions to ensure all parties are benefitting from the partnership.Proposition Management: Ideating, developing and selling new propositions with the wholesale space - finding new ways to engage our clients.Product Management: Creating and owning product roadmaps, ensuring we are constantly developing with the needs of the industry. Running scrums and roadmap through JIRA.Finance: Maintaining a financially compliant business unit, that is profitable and vital to our business. Forecasting, P&L management and monthly/quarterly/annual reportingLegal: Negotiating contracts to ensure that both our clients and ourselves get value from our engagement whilst minimizing risks to all parties involvedChampioning Diversity and Culture: Founder of dunnhumby's dhOne network, paving the way for racial equality. Leading dh taskforce on BLM to support our colleagues; helping fundraise £8k in 8 working days to support our colleagues in India & Brazil during recent waves of Covid-19 -
Client DirectorDunnhumby Oct 2018 - Mar 2020London, United KingdomOverseeing our Insights Relationship with Nestle (8 Business Units) and 4 other accounts. Account closing on £1.5m, achieving double digit % YoY and becoming the companies largest CPG account base during my time. This was within +10% of my annual forecast.Developed and Implemented a 12 month strategic plan for growth with Nestle, significantly driving forward our insight relationship.Managing a team of 3, as a point of Escalation and providing strategies to achieve the aforementioned growth. Budgeting & Forecasting annually and every quarter to help the wider business plan.Working with our science teams to help shape our tools for the future.Working my accounts to ensure they were at the forefront of our development and working on POCs with us. -
Senior Capability LeadDunnhumby Aug 2017 - Sep 2018London, United KingdomFacing into Tesco UK, my role is to help design, develop, deploy and imbed Category Management & Ranging tools that ensure that my client is the best in class for Product Offering & Display - maintaining the customer at the heart of the decisions.- Managing and Owning Work Streams with Tesco UK on behalf of dunnhumby.- Analysing customer needs and decision processes when shopping in-store and online with the aim of reflecting this through product listings and placement.- Supplying commercial teams with data in order to facilitate with decision making.- Client contacts include Heads of Departments, Category Directors, Senior Buyer, Buyers and Range Managers.- Internally working with Product Developers, Data Scientists, Insight Leads & Products Managers to ensure out tools and their working methodologies are fit for purpose, cutting edge and relevant with an ever evolving market place.
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Senior Category Lead - Tesco (Bakery & Frozen)Dunnhumby Dec 2015 - Jul 2017Facing into the total Bakery & Frozen categories for Tesco, my role is to help steer the £2bn+ cate-gories into growth.My duties are but not limited to:-- Owning director level relationships, supporting their decision process with relevant and actionable insight.- Key project 1– helping Tesco Bakery through recent Category reset process, whereby the entire range was reformulated to be as customer centric as possible. This included analysis/recommendations of product range, pricing, promotion and merchandising to best increase cus-tomer engagement in the retailer as well as general retention and acquisition of market share.- Key project 2 Store trials – Preparing & providing insight for the Tesco Board to help unlock fur-ther £xxm for project rollout & expansion.- Strategic projects such as devising an annual customer led plan giving focus to areas which are in need improving and/or maintaining. Identifying which customer segments have product/need gaps which aren’t being met.- Provide Insight at Product, Product Group & Category Level.- Tactical projects such a seasonal ranging and promotional cannibalization/optimization. The role also involves feeding into Dunnhumby media comms plans with customers. Support of Innovation and NPD milestones – Flavour profiles, pack sizes & tiering.- Individual ad-hoc projects that support all levels of the hierarchy with insight to better facilitate decision making.- Multi-Channel – Role spans both in-store and online, with the latter becoming a bigger focus as customer shopping habits change. -
Category Lead - Tesco (Bakery)Dunnhumby Dec 2014 - Jul 2017London, United KingdomProvide the Bakery Category customer led insight, analysis & recommendations.Insight provided to help with Ranging, NPD, Promotions and Product review decisions in a £1bn+ Category. -
Sales RepresentativeWrigley Oct 2012 - Nov 2014London, United KingdomManaging a North London territory.- Establishing relationships with entire hierarchy from regional managers through to shelf fillers to enhance product placement, availability and visibility.Currently the Divisional Grocery Champion for London and responsible for the company’s growth in the city, it gives me exposure to National Accounts and an opportunity to mould a role to make it workable for both NAMs and Field Sales(FS). This has included defining the role to what it has so far become:- Supporting NAMs with their accounts and promotional work, helping decipher FS queries and responding on their behalf and taking a more strategic position by offering insights and opinions on how to reach their targets with what is possible. Collating feedback from FS and concisely relaying to relevant NAMs.- Appointed the role of chains champion to manage team during coverages of smaller National Accounts such as Poundland, 99p Store etc. I have used this role to motivate my team to create eye-catching displays to give us better effective promotions. This has been in addition to the expected closing out of cash-zones, ending up at 96% - with the majority of the remaining 4% being non-penetrable.- Multi-channel management of independent and wholesale retailers, targeting premium coverage in high impulse zones.- Creating selling stories across all channels using all available tools to match customer requirements - Tasked with raising the profile of regional field force team with the wider business. -
Sales ExecutiveToyota Feb 2012 - Sep 2012Watford, United KingdomCar Sales Executive selling a range of new and used vehicles. Consistently over-achieved versus target. This was benefitted by learning and applying a very detailed Sales process which has no doubt put me in good footing for the future. -
Customer Operations/Internal SalesConverse Dec 2010 - Jan 2012London, United Kingdom -
Sales Person / Niketown LondonNike Emea Apr 2008 - Dec 2010London, United Kingdom
Samir Domah Education Details
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Biology, Human & Health Sciences -
Parmiters School
Frequently Asked Questions about Samir Domah
What company does Samir Domah work for?
Samir Domah works for New Sabre Coaching
What is Samir Domah's role at the current company?
Samir Domah's current role is Helping FMCG Businesses win Consumers for over a Decade | Consumer Insights Expert | Life & Business Coach | Speaker |Loyalty Royalty Top 30 under 40 Winner.
What schools did Samir Domah attend?
Samir Domah attended University Of Westminster, Parmiters School.
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