Group Marketing Manager
CurrentKey skills * Digital MarketingManaging marketing communications across all the new ecommerce channels to maximise lead generation. Implementing campaign activity, email marketing, SMS marketing, SEO, PPC, online PR etc Utilise web analytics and other tracking tools to analyse the traffic to company websites & promotion portals and ensure that right people are being targeted and that affiliate programs are working effectively. Manage digital agencies, briefing third parties and working alongside other marketing partners to maximise ROI on every campaign and streamline entire marketing process across all channels.* Marketing PlanIn conjunction with the department managers, plan, develop and implement a series of integrated marketing plans for the various departments.* Campaign MeasurementSelecting and utilising various tools to measure departmental campaigns and hence measuring campaign ROI* Marketing CollateralCreation of design briefs and promotion concepts for a variety of different media including brochures, letters, flyers, case studies, data sheets, sales packs, presentations, campaign specific literature and newsletters.* People ManagementDelegate, monitor and asses responsibilities handed out to internal staff. Liaise with department managers at different levels to sell, report and present new marketing initiatives. Present and explain bottom line marketing reports to senior management.* Database ManagementMaintenance and development of various marketing databases to ensure accurate data is available for use in customer / prospect communications.* Database UtilityDevelop and maintain suite of reports for management, sales, support and administration teams. Efficient in the use of MS Access and SQL databases. * Customer Satisfaction SurveyWork with Customer Services to facilitate the effective delivery of the survey to all customers.
