Vp & Head Of Brand Marketing
Current> Head Brand Marketing on ATL, BTL, and digital & social media> Delivering brand salience and growth> Creating clutter breaking creative brand building campaigns, including high performing, award winning TVCs & digital communication, backed by insight & tact> Developing media strategy & plans that help reach the right mix of audience and maximize the Return on Marketing Investment > Measuring marketing performance with the help of analytics in order to optimize> Conducting qualitative & quantitative market research to uncover actionable insights about consumer perception, needs and behavior