Responsibilities: Annual and Five-year Sales Budgeting (Price, Volume, Schemes, BTL promotions etc.) in coordination with Trade Sales, Corporate Sales, Marketing, Procurement, Finance & Production Monitoring national and regional sales movement to find out efficacy of trade offers and other trade development activities Control customer credit by monitoring DSO versus volume of dealers and sales team members. Prepare periodic dealers’ area wise promotions, commission strategy, and follow up sales force about the profitability of the dealers. Develop trade operation and sales related policies. Develop sales promotion & sales team incentive policy. Direct & lead sales operations team for all functional responsibilities to ensure direct support to sales associates through team for achieving common business objective effective and efficiently. Lead Customer Excellence program- CEP.Achievement: Revamped North-Bengal market with dealer management strategy (from negative to double digit business growth in 2 years) Cumilla market improved via trade relationship development and pricing restructuring  Awarded as the best team member of Sales & Marketing 5 times in 7 years

Responsibilities: In-charge of sales operations management (ERP) and work in collaboration and coordination with sales and marketing team. Collect competitor data from Market also collect retail data from Area Sales Executives and analyse the retail data. Direct & lead sales operations team for all functional responsibilities Create Customer Master data in ERP Provide credit in the market according to the customers nature and the policy  Set all kind of prices of products of the company for different kind of dealers in ERP with approval of Director – Marketing & Sales Control sales order, order price, product dispatch, transport assignment and payment collection Assigned transport rate provided by purchase in ERP for the approval of Director – Marketing & Sales Raise Service Request (SR), Purchase Request and Job Payment Request for settlement of non-cash commission.

Responsibilities: In-charge of sales operations management (ERP) and work in collaboration and coordination with sales team and dealer transporters.  Prepare periodic sales reports, periodic dealers commission report, register periodic commission data of dealers in ERP  Create Customer Master data in ERP Provide credit in the market according to the customers nature and the policy  Set all kind of prices of products of the company for different kind of dealers in ERP with approval of Director – Marketing & Sales Create sales order, order price, product dispatch, transport assignment and payment collection, Manage creation of Proforma Invoice and Letter of Credit in ERP Supervise transport assignment and ensure time delivery of the product and process relevant transport bill for settlement with Plant and Logistic team

Responsibilities: Survey competitors’ market information’s and pricing Communicated with clients regarding payment schedule and dues Maintain business relationship and following up on their feedback Helped in resolving critical issues related to sales, payment and escalated important matters to upper management.