✦ Partnered with agile teams across product, engineering, design, and digital marketing to launch cloud and web platforms for multiple B2B and B2C clients across Canada and the US. Conducted client interviews and solutions discovery to support acquisition growth and maintain competitive edge. Strategically planned, prioritized, and executed the key digital initiatives, roadmaps, and delivery timelines tailored to client needs, business objectives, and technology feasibility. Leveraged data-driven insights to make informed product decisions, identify the highest value opportunities for improvement, and enhance the overall success of digital transformation initiatives.♦ Top Achievements:✔ Accelerated time-to-market by 20% by overseeing and maintaining product backlog to maximize value for clients & business.✔ Increased client satisfaction by 75% by driving customer conversation and aligning product features to clients’ needs in an iterative way.

✦ Managed the entire product lifecycle, from inception to delivery, launch, and ongoing optimization for an e-commerce and private labeling venture. Orchestrated the successful launch of 5 private-label products across Canada, US, and Australia through major retail marketplaces including Amazon, Walmart, and Etsy. This involved conducting thorough market research, competitive analysis, and identifying lucrative niche opportunities, all while devising effective product-brand strategies for impactful launches, focusing on customer acquisition growth and increasing sales across various sales channels.♦ Top Achievement:✔ Surpassed $1 million in sales due to targeted marketing campaigns and strategic optimizations such as content and product listing optimization.

✦ Collaborated with agile teams of 50+ professionals to transform and modernize TD's branch applications, resulting in a revolutionary digital experience for thousands of financial advisors across over 180 branches in Canada and contributing to over $3 billion in sales. Communicated product strategy and vision to diverse stakeholders, translating high priority enterprise objectives into business and technology requirements for new initiatives. Significantly contributed to the execution and implementation of product-driven initiatives by breaking down complex projects into discrete phases, identifying potential risks and bottlenecks, tracking and reporting on progress, pivoting strategies as needed, and providing product launch support.♦ Top Achievements✔ Reduced defects by 50% and improved user experience by incorporating usability studies and customer needs into product requirements.♦ Key Product✔ The retail sales platform's enhancement as the primary point of sale for personal and business banking products.