Responsible for the redesign of the retail platform, with a focus on expanding the platform, enhancing user experience and productivity, and boosting user adoption.Responsibilities/Contributions:* Led current state UX design analysis, identified user pain points, created high-level target state architecture, UX/UI strategy and developed roadmap.* Identify and translate business requirements to deliverable products.* Platform redesign for improved usability and visual appeal, create brand-aligned designs, to enhance engagement and provide the development team with detailed design specs, including wireframes, mock-ups, and technical documents.* Close collaboration with cross-functional teams and stakeholders, to ensure business strategy alignment and achieve a consistent, and integrated customer experience. * Establish a design system to promote consistency, efficiency, and scalability, thereby enhancing collaboration and overall quality throughout the process.* Improved user interface through analysis of customer behaviour and requirements, resulting in an intuitive, innovative, customer-centric platform that aligns with business objectives.* Create interactive prototypes with low- and high-fidelity designs.

Responsible for creating enhancements to the core digital health management platform, with an emphasis on usability, user experience, and innovative new features.Responsibilities/Contributions:* Stay attuned to market trends and customer requirements, Identify gaps and product improvement initiatives.* Evaluate how each product aligns with market demands and customer expectations.* Set Design Requirements: Based on close collaboration with internal teams and external partners, define the essential design features for product enhancement.* User-Centric Improvement - Continuously optimise existing products based on user feedback, research and testing and evolving needs.* Developed ideas into detailed designs, creating both low and high-fidelity prototypes in Figma, which led to a rise in stakeholder support and user engagement.* Worked collaboratively across design, development, and marketing teams, ensuring a seamless product design and development process.* Implemented innovative design techniques and conducted user testing, ensuring designs were user-friendly, with a focus on rapid deployment and consistently achieving project goals on time.* Developed detailed wireframes, storyboards, sitemaps, user and process flows, increased development efficiency by 25% and ensured customer-centricity across the process.* Create web-based experiences that promote products and services from discovery through to delivery, owning and executing all experience design stages from concept to final hand-off to engineering. * Established a comprehensive unified design system, ensuring consistency across digital products, strengthening brand identity, and enhancing design workflow efficiency.

Pet Circle, (http://www.petcircle.com.au/) – is a leading online retailer specializing in pet food, medication, accessories, toys, and treats. Alongside its comprehensive e-commerce B2C platformResponsible for shaping user experiences by creating wireframes, mock-ups, and prototypes for both the main e-commerce website and the Internal Inventory Management solution. Responsibilities/Contributions:* Developed and implemented a custom UI library, streamlining design consistency across teams, enhancing efficiency by 30% in customer-facing processes, and boosting customer satisfaction.* Redesigned the customer service interface for the MinPin solution, leading to measurable time savings and a positive impact on user engagement.* Collaborated closely with product managers, developers, and end users within an agile framework to devise solutions that addressed complex challenges and introduce improvements.* Led usability testing initiatives and incorporated customer feedback, significantly refining user journey maps and ensuring digital solutions were aligned to customer needs.* Led the integration of efficient courier interactions through internal systems, optimising the logistics process and elevating productivity.* Leveraged methodologies and UX principles to enhance the e-commerce website design, resulting in a 30% increase in customer engagement and a 10% increase in sales.* Through collaboration with cross-functional teams, I ensured seamless interactions, intuitive interfaces, and engaging user journeys.* Continuously updated and enforced style guides and design protocols to maintain brand integrity and ensure design deliverables met the highest standards.

Responsible for creating responsive websites using HTML5 and CSS. Utilising Adobe Dreamweaver CS5 to ensure compatibility across various devices and browsers, including Internet Explorer 8+. Additionally, I worked on multiple EDM (Electronic Direct Mail) projects.Responsibilities/Contributions:* Facilitated collaborative relationships with project Managers, team leads, UI designers, testing and back-end development teams, producers, and media engineers to convert mock-ups into workable HTML pages for new products and features.* Oversaw search engine optimisation (SEO) and home page upgrading, leading to improved page weight, perceived rendering speed, and click-through rate by 10%.* Applied various techniques, including ad-hoc testing and formal usability studies to validate

Built reusable HTML, CSS, and JavaScript applications for all businesses and tested the website’s browser compatibility, cross-platform functionality, match with W3C standards, accessibility, responsiveness, and SEO. Responsibilities/Contributions:* Completed slice design responsibilities from Photoshop and Fireworks files and worked closely with the Creative team to ensure visual requirements were met. Delivered a 20% growth in turnover through effective advertisement campaigns and EDM designs.

Oversaw the creation and technical design of interactive websites in HTML5, CSS3, and jQuery by Adobe Dreamweaver CS5 while working with Back-end Developers to produce technical and database-driven sites. Key Achievements:* Programmed websites, landing pages, and micro-sites with and without CMS for enhanced cross-browser compatibility and in line with web accessibility guidelines.

Developed and tested web applications using HTML5, CSS3, JavaScript, and jQuery, offered internet-related services via Acrobat, Image Ready, and Photoshop, and converted PSD files to HTML pages.

Responsibilities:• • Utilizing an expert knowledge of JavaScript, HTML and CSS to deliver advanced user interfaces and controls.• Producing, modifying or maintaining emails/websites.• Debugging cross-browser user interfaces and performance optimization of layout and content• Providing technical consultation to clients including SEO and other web features.• Developing themes and applications for web hosting, search engine optimization / and article submission. • Maintaining /updating old developed websites including HTML/CSS, PHP/MySQL, Flash and etc.• Optimizing images for web and Convert PSD to HTML/CSS with clean and semantic Markup