• Managing a team of seven members to launch Alibaba's newsletter channel.• Reviewing and improving the user funnel from the Alibaba Mag to Alibaba's sales pages in collaboration with the performance marketing team.• Setting the roadmap, requirements, and executing the project to obtain leads from Alibaba Mag’s audience in collaboration with the design, tech, and digital marketing teams.• Collaborating with the technical team and documenting processes to investigate and resolve technical issues of Alibaba Mag (technical SEO, technical development, etc.).• Facilitating collaboration between the campaign team and the technical team to deliver the campaign landing page within the specified timeframe.

• Negotiating and persuading stakeholders of Alibaba Mag to establish OKRs and KPIs.• Developing and implementing a content strategy while considering timelines and budgets.• Managing an on-site team of five members (SEO specialist, WordPress developers, digital marketer, and editor-in-chief) and 12 remote members, resulting in a 300% growth of Alibaba Mag.• Providing suitable solutions and defining facilitative processes to improve team structure, advance tasks, and achieve goals.• Managing Alibaba Mag’s budget for various expenses (content production, SEO, sponsored content, etc.).

• Attracting and hiring suitable individuals to collaborate with the Alibaba Mag’s editorial team.• Training and providing feedback to remote team members to improve content quality.• Breaking down, analyzing, and researching keywords using various tools such as GA4, Search Console, and KW Finder to maximize the potential of the team, budget, and time.• Collaborating with other members of the content team and the SEO team to improve SEO.• Planning the editorial calendar and managing the publication calendar of articles.

• Conducting keyword research to develop a content strategy.• Developing, planning, and implementing a content strategy for the website.• Developing a sponsored content plan for link-building and enhancing the website's domain authority.• Growing business keywords to rank in the top three positions on Google.

• Composing critical review on digital appliances

• Offline content creation

• Online content creation

• Online content creation

• Online content creation