Samira Omar Al Ameri Email & Phone Number

Abu Dhabi Emirate, United Arab Emirates

Corporate Communication | Social Media Strategy | Digital Platform | Website Management | Vendor Evaluation | Content & Event Management Role involved handling and designing the social media strategy in terms of post pillars. Managed the entire digital platform for the bank, including customer feedback, suggestions, complaints, etc., and transferred them to the concerned department for further action. Incorporated services offered by the bank in the portal by analyzing the websites of several other banks utilizing the latest technology. Managed competitive reports for other banks’ platforms. Thoroughly evaluated digital vendors assessed opportunities and developed recommendations accordingly. Managed and maintained all communication channels (digital, PR & Media, and internal) and constantly explored means to develop them. Provided the leadership with updates by preparing reports, including analysis of performance and measurement results to monitor the progress of communications activity against KPIs.• Developed the new website with full ownership of content management.• Efficiently handled the bank’s social media accounts on Facebook, Twitter, Instagram, LinkedIn, etc.• Successfully organized several internal and external events within the bank.• Prepared all internal & external communications, such as the announcement of new product campaigns, CSR campaigns, etc.• Handled the newsletter of the personal banking group highlighting each unit’s achievement.

Abu Dhabi Emirate, United Arab Emirates

Training & Development | Customer Service & Satisfaction | Preparing Presentations & Study Material | Issue Resolution | Client & Vendor CoordinationOrganized and conducted regular training sessions for the branch staff on various aspects of customer services. Prepared presentations, slides, and study material to familiarize staff with multiple banking portfolios. Identified issues or problems faced by frontline staff members and discussed with the senior management different solutions for resolution and training staff on the same.• Trained the frontline staff members on treating VIP customers and providing the highest levels of customer service.• Traveled throughout Emirates to train staff members and ensure strict adherence to the bank’s corporate policies & procedures.• Liaised with clients and vendors on a regular basis for feedback.

Abu Dhabi Emirate, United Arab Emirates

Alternative Delivery Channels | Project Management | Customer Service | Project Planning & Execution | New Business Concept • Managed various special projects as part of the role, including Q-System and Customer Service, across all bank branches. • Liaised with the respective department/branch officers to ensure the issued checklist used in all products offered met the workflow. • Tracked and implemented the installation of the new ATM. • Prepared proposals for new bank subsidiaries and departments.Officer - Special ProjectsSpecial Projects Management | Minutes of Meetings | Document Management | Presentations | Market Research & Analysis | Expense Sheets • Constantly followed up on items discussed and ensured all agreed-upon items were delivered on time.• Attended meetings and prepared MoM and shared them with all attendees.• Maintained all hard and soft copies of documents of all action teams.• Prepared presentations for leadership on strategy and business reports.• Prepared expenditure sheets on actual vs. budgets.Officer - Strategic Projects & Process Improvement DepartmentProject Management | Continuous Process Improvement | Monthly MIS Reports | Best Practices | Research & Analysis | Budget & Time Adherence • Produced and presented monthly reports to the senior management on bank-wide strategic projects.• Conducted extensive studies on best practices for capturing information on various strategic projects of the bank.• Followed up regularly with Project Managers to ensure the smooth running of projects in line with approved/agreed timeframes and budgets.Sponsorship - Information Technology DepartmentWebsite Management | Research & Analysis | Data Warehousing Project• Role involved planning and assisting with daily updates to the bank’s website.• Conducted research and obtained information on the data warehousing project.• Identified different methods of improving the existing website.