Samira Penteado Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Portugal

Advising leaders at B2C & B2B businesses on growth through storytelling and user experience. Focus in Startups and Small Business.Clients: Ubirider (UPTEC-Portugal), Wecmeh (UPTEC- Portugal), Crossfit Bragança Paulista (Brazil), Cash Now (Brazil).

Porto E Região, Portugal

Main activities · Marketing Plan Development · Definition of partnership strategies with stakeholders · Growth Hacking Strategies (SEO / ASO / Social Media) · Content and inbound marketing strategy planning· Interface with development teams, UX / UI and product owners· Definition of KPIs focused on conversion metrics· Monitor market and the competition· Backlog management, focus in performance· Marketing budget management. · Use of agile methodology (Scrum / Kanban / Lean)Control main tools: Trello and Slack. Test of ASO and other strategies tool for growth.Main achievements:- Get and partner with one of the main music festivals in the country to launch the app.- Elaboration of a new marketing plan with a focus in digital- Elaboration of new website concept, focusing on storytelling- Definition of new Keywords and new Strategies for SEO and ASO

São Paulo

Ahead of the first I.O.T project at Duratex S.A (Deca) the biggest industry for baths and kitchens products. The solution allows a greater water management, avoiding leaks and wastefulness through an embedded intelligence. In this project I lead a UX team and developers, using Design Thinking, Lean Startup and other innovation tools. Among my activities are manage 25 metal projects (taps/ showers) and another 20 pieces of china (toilet / sinks).Key responsibilities: Product Manager for Technology and Innovation Projects- Create and evaluate the first Deca business model for internet of things- Understanding and executing the strategic brand direction for I.O.T product, translating that direction into user stories with acceptance criteria, mind maps, and product specs.- Communicating changes in strategic direction or priority shifts to the cross-functional team, and to their manager on development progress, escalating any issues that could impact the budget, timeline, or strategic vision.- Build and manage relationships with a diverse set of stakeholders, including engineering TPMs, development leads, QA, ad operations, commerce, and clients.- Interviewed 10+ candidates for the team (UX)- Mentored 5 team members.Category management- Category Range Reviews (4.000 skus)- Responsible for Identifying key opportunities for launch new products - Merchandising effectiveness & performance analysis- Pricing Strategy, investments focused on billing, costs and product margin- Set the context for engineering team engagement with products, connecting with insight from users, and market research.Key achievements: Implementation of agile methodology in the day to day management of launch projects. Automation of briefings for products.Training of multidisciplinary team for the first I.O.T project of the company.

São Paulo, São Paulo

My role is to manage the Premium Category, witth 1.000 skus. Direct contact with the Premium department in Germany.Key responsibilities: - UX, decision tree planning for ecommerce targeted at the premium category- Identify opportunities for new products.- Financial return analysis and sales volume of each product.- Develop and implemente tools to improve the experience of customers and the sales team.- Define communication strategies in social media- Development of the marketing plan for the Board of Directors.- Coordinating events such as Comic Con Experience- Product trainingKey achievements: Coordination of the first event at Comic Con Experience where we started the Biggest Drawing in the World, recorded in the Guinness World Records Book. Creation of virtual catalog that brought greater agility to sellers.

My role was to concept development and event organization, including in other countries. Negotiation with suppliers. Adapt global communications according to a local culture. Creation of campaigns for social networks.Key achievements: Assist in the creation of the concept and coordination of the ASLUC event in Punta Cana.

Brasil

Market Analysis: Responsible for the interpretation of data to create and deliver presentations based on marketing strategies to clients presentations. These clients included the biggest retailers in the Brazilian market as well as dominant suppliers to those retailers.- Analyzed and interpreted purchase panel data, delivered concise and actionable insights to clients which were inputted into brand, category and customer plans. - Extract the search data from thePowerView system- Line management responsibility for two junior team members.Communications: In this role, I was responsible for creating, planning and developing marketing and communication strategies in Brazil;- responsible for creating and sharing with the wider team reports and presentations on market trends through the house panel to anticipate the impact of consumption within Brazilian market;- Support the Marketing Manager organising and attending events such as conferences and seminars.- Creation and development of script and videos tutorials and motivation for commercial team.- Creation and development of promotional materials and catalog creation for researchersKey achievements: Creation of a catalog for researchers focusing on usability and practicality.

London, United Kingdom

Product promotion, store management.

Brazil

After-sales support. Invoices Control. Development of internal communication. Event organization.

Master Of Innovation And Technology Entrepreneurship, Business

Design Thinking

Digital Media, Marketing

Innovation Management, Business Administration And Management, General, Specialization (Post-Degree)

The course form managers and entrepreneurs engaged in enhancing the competitiveness of organizations through innovation. Brings skills.

Marketing Strategies, Marketing

Bachelor'S Degree, Marketing

Gestão Em Comunicação Empresarial, Communication, General

Cresça Com O Google - Liderança Feminina Na Era Digital, Organizational Leadership