Management of the toy innovation and product development team. The team consists of 10 individuals. Motivate and guide the team, ensuring collaboration and alignment with strategic objectives. Ability to lead by example, foster creativity, and promote a culture of innovation.Development of design strategies by creating and implementing design strategies that align with the company's business objectives. Identify opportunities to improve products, processes, and user experiences through research, market analysis, and trends.Responsible for managing design projects from conception to implementation, ensuring adherence to deadlines, budgets, quality standards, and certification with regulatory bodies such as Inmetro.Interdepartmental collaboration: Establish partnerships with product development, marketing, engineering, and other relevant teams to ensure effective integration of design and innovation in all company processes and products.Talent development: Hire and develop design professionals, providing training and mentoring to foster team growth and excellence.

Style and product management in the development of the footwear and clothing collection for the Pampili and Tweenie brand, leading a team of 09 employees among shoe designers, accessories, clothing, photography, art finalists and decoration assistant.Creation of the portfolio, analyzing sales history, product pyramid, performance, quantification and pricing, guiding team sizing and resources for project execution.Conducting research on behavior, market, interviews with representatives, shopkeepers and own retailers in search of opportunities and successes for the new collection, in addition to researching fashion trends and target audience research.Workshop to define the central theme of the collection, strategies and products at each entrance (showcase, motif like Christmas, children's day), with presentation to the CEO, approval and start of development.Interface with sales team for final product selection, preparing sales convention, color chart and sales catalog.Organization of the convention, leading teams of 30 people, with assembly and presentation of the show room, fashion show, organization of fairs and participation throughout the campaign, from fashion production to post-production.Participation in the deliberative board to define the company's strategies and goals and brand positioning.Main Projects and Results:o Collab with Influencer Luluca, increasing sales by + 20% and generating a new project.o Born to Shine, an innovative project that brought the craze for light to the leather and bag, exceeding the sales target by 10%.o Restructuring the collection selection process, with simultaneous product definition and confection, providing a view of the final product and its exposure and implementation of the product pyramid methodology, bringing data to guide the choice of the product and directing its production and dissemination.the Palmilha C’alma, currently in sales.

Design Coordinator for the children's segment, leading a team of 16 designers, building the annual portfolio strategy (approximately 300 SKUs), segment analysis, consumer behavior, competition assessment and study on fashion trends. These activities are based on the corporate goal. Creative management of all children's SKUs. Participation with management, board and chair in product approval and collection. As coordinator, I construct several projects, among them training and team development, creation of internal workshops and presentation of the annual sales convention (representatives and sellers / approximately 400 people).

After the experience of being a designer of the women's line, I joined the team of the children's line, where I had the opportunity to expand the knowledge in developing shoes for the baby and children segments, working with the Disney, Mattel, Cartoon Network, among others. Developing the ability to work with the licensing universe.

Designer of the women's line where during 03 years I worked in footwear development, research and trend analysis, consumer research and sales analysis for brands such as: Grendha, Ivete Sangalo, Zaxy and Ilhabela.

Teacher invited to minister the discipline of development of coleção.Objective: To guide the students in the whole process that includes the development of a collection, from the pyramid of styles and price ranges, trend research, materials selection, prototyping and final presentation of the collection.

Responsible for the development of the Lacoste brand in Brazil, choosing the collection, development and follow-up of the pieces, showcase elaboration and sales agreement.