Samira Basi Email & Phone Number

Dublin, Ie

Dublin, County Dublin, Ireland

Remote

Responsible for producing content for different companies with a focus on strengthening the brand's voice and delivering a content experience to customers across all channels. Main activities:- Strategic content development for B2B clients, producing meaningful content for social media, e-mail marketing, blog articles with SEO best practices, video scripts, advertising campaigns and launches, content for ads (Google and Facebook Ads), landing pages, websites, and offline marketing materials.- Research trends and preferences according to each brand's target audience.- Content development with a team of designers and video editors to create content that engages and inspires.- Created tone of voice and verbal branding strategies growing brand recognition in the local market.

Remote

Developed creative content for brands with humanized and sensitive communication to create a connection between brand and customers.Main activities: - Managed social media for companies, developing content and improving engagement with different audiences.- Developed video scripts for companies to strengthen their brand through storytelling techniques, generating identification between the target audience and the brand.- Created verbal identities and tone of voice manuals for brands, increasing authenticity and communication objectives.

Developed content for Vertical Food Magalu consisting of delivery apps: aiqfome (the second-largest delivery app in Brazil), Plus Delivery, Tonolucro, and the digital system for restaurants Grandchef (B2B customers). Created and wrote relevant content for brand strengthening and customer retention for online and offline campaigns. Main activities:- Writing articles for blogs with SEO (Search Engine Optimization) techniques to optimize websites and search engines for our content and, consequently, the expansion of brand awareness.- Participation in studies and analysis with the team on good SEO practices, verifying the data to know our potential audience, producing content that meets the needs and demands of our visitors, increasing reading retention time in texts, and converting new users to the app.- Writing texts using ASO (App Store Optimization) techniques to improve the app's placement within the App Store and Play Store - participating in weekly studies and analyses to monitor the brand's growth within the app stores. - Text writing for Facebook and Google Ads to publicize the brand and eventual promotions to attract new customers and retain our users.- Creation of texts for push notifications with creative, simple, and relevant language for the customer to be directed to purchase within the app. - Writing texts for marketing campaigns: arts, video scripts, advertisements, social media, etc. Creation and writing of content for offline media.- Participation in social media, blog, and Youtube content strategy meetings to strengthen the brand voice and increase audience engagement.- Writing texts for offline materials: outdoor, flyer and banner art, scripts for radio and television commercials.- Landing page development, video script, podcast script, blog articles, emails, and campaigns for B2B clients.

Curitiba, Paraná, Brasil

Content writing focused on brand strengthening through Inbound Marketing content strategies.Main activities: - Development of Content Marketing strategies in Inbound Marketing and Social Media areas. - Creation of launch strategies for new products and brand strengthening with actions to connect the public with the brand.- Content writing for social media, video scripts for Youtube, TikTok, and Instagram, email marketing, blogs, websites, newsletters, banners, performance marketing, landing pages, etc.- Creation of the verbal identity of the "Conquer Plus" brand.- Participation in strategic meetings to define new projects and create marketing campaigns.- Benchmarking to understand market news and implement innovation and continuous improvement actions in the communication strategy.- Work with the UX (User Experience) team to create campaign concepts, landing pages, and other materials through UX writing strategies.

Curitiba, Paraná, Brasil

Responsible for strengthening the product quality area in the company and developing the team.Main activities: - Application of KPIs to develop strategies and monitor the performance of the Product Quality area.- Duplication of the internal team of Text and Language Editors with hiring a team for the B2B and B2C sectors.- Implementation of the Product Quality area in the B2B sector, monitoring the delivery deadlines and quality of materials for national and international customers, providing excellent customer service with quality content.- Definition of guidelines for creating quality standards for content development for customers.- Organization of training and mentoring with professionals from other companies in the Text Editing and Languages area to train the team.- Constant alignment with the Customer Experience team to get to know customers better and understand product improvement points.- Organization of brainstorm meetings with the product, design, and audiovisual team for innovation projects and to apply improvements to the products.

Curitiba, Paraná, Brasil

Responsible for developing the language and text editing area with the goal of delivering a product with 100% quality to B2C and B2B clients. Focus on innovation, quality, and reliability of the materials produced by the company.Main activities: - Review and analysis of texts, subtitles, content, and audiovisual materials in B2C and B2B squads.- Monitoring B2B courses focused on quality and effectiveness in all product deliveries and customer service.- Implementation and continuous improvement in the review process within the product team to meet deadlines and focus on product quality.- Internal and strategic communication with the entire product team. Responsible for the organization and progress of deliveries of B2C and B2B products.- Quality control and improvement of all company products.- Internal and external communication for innovation projects, presentation of the area to different teams to strengthen the need for a structured process, and the importance of Content and Language Editing for the quality of our products.

Curitiba

- Assistance to students from different courses at PUC in the areas of Portuguese Language and Research and Academic Writing.- Construction of materials to aid understanding and applicability of content.- Teaching Portuguese Language classes.- Individual assistance to students on academic research, helping to build a research project and writing articles.

Curitiba

- Text and content review of books and different teaching materials for elementary and high school.- Text review and lesson planning content performed by elementary school teachers.- Review of social media marketing materials, email marketing and content blog.

Curitiba

- Creation of projects for fundraising and improvement strategy in the management of public policy on socio-education. - Management and monitoring of projects within the 28 Socio-educational Units in the State of Paraná. - Creation and organization of training for all professionals in the department.- Monitoring of actions and support to the multidisciplinary technical team of the units in the State of Paraná.- Monitoring of the "Jovem Aprendiz" program in referring teenagers to internships at companies in the city, and monitoring the effectiveness of the program.- Writing and review of content for state technical manuals providing the foundation for the actions of socio-educational public policy in the State of Paraná.- Support for internal activities and communication with other human rights sectors within the management of public policies.

Social Media Manager

Mba (Master In Business Administration) In Digital Marketing: Business And Strategies

Degree In Languages And Literature

Activities and Societies: - Member of the Lampedusa Programme: teaching Portuguese to Immigrants and Refugees. - Research in Literature.

Postgraduate In Public Management And Human Rights

Activities and Societies: - Research in Literature and Human Rights.

Bachelor'S Degree In Social Work

Activities and Societies: -Research about the influence of social media on social mobilizations in Brazil. -Member at "IESOL (Incubadora.