• Uncovered critical insights in the home decor e-commerce market through extensive research, including competitive analysis, heuristic evaluation, and usability testing• Informed changes to UI elements based on gathered insights to enhance navigation, discoverability, and customer support, resulting in a 30% increase in Shopify store conversion rates• Drove brand differentiation by comprehensively understanding customer desires, the product space, and competitors, transforming a previously undefined brand into a distinct market presence

Course: Introduction to Visual Communication

• Main designer on the development of an IoT-enabled web app in collaboration with software engineers, a product manager and client, improving employee workflow efficiency for a high-visibility project that we presented company-wide • Led usability testing with director-level employees on the web app, extracting valuable insights that directly informed improvements to the dashboard resulting in faster task completion for users• Delivered high-fidelity mockups and prototypes in an agile, fast-paced environment, outpacing other intern teams in development cycles

• Redesigned the website's sign-up process by incorporating industry best practices in form design and inclusivity standards, addressing flow issues identified through qualitative research findings• Developed wireframes, prototypes, and a live demo site with HTML and CSS and reduced the drop-off rate by 18%

• Collaborated with diverse clients to understand their business goals and user needs, ensuring a personalized and tailored design approach• Implemented responsive design techniques to guarantee optimal performance across various devices, improving user accessibility for projects such as an athlete portal and a solopreneur accelerator

• Introduced novel design elements to the internal platform that were crucial in providing a more seamless employee experience• Led design on an existing food label directory with a front-end and back-end engineer by crafting a responsive, search-friendly interface, significantly enhancing SEO and usability• Conducted user testing and heuristic analysis to improve usability on the platform

Competitive Wedge | Client Project• Transformed client's video-resume platform from business to consumer facing through usability testing and career research, improving client satisfaction in a three week sprintCTA Safety App | iOS Mock App Design • Led visual design for an app for safe transit on the CTA "L" based on observational research and persona developmentBentley's Pet Stuff | e-Commerce Mock Website Design• Solved problems that users face in stores by designing the company's online shopping experience using holistic competitive analysis and targeted research

• Managed company social media accounts on all platforms, resulting in 25% increase in traffic to the website• Drew customers to company promotions and new products by creating engaging marketing campaigns and interactive content• Optimized postings by analyzing insights and tracking post performance using Google Analytics• Strengthened customer relationships by directly engaging with users one-on-one

• Created graphics and compiled raw footage from the organization's annual conferences in order to produce interview videos with important African entrepreneurs and politicians • Created summary videos of their annual conferences, one which was presented to hundreds at their national 2015 forum at the World Bank

• Conducted online research to distill "the best of the internet" into weekly blog posts• Chose & uploaded content and images to food communities, Huffington Post, YouTube, and Facebook to spread awareness of the blog • Monitored social media channels to ensure appropriate information flow and increased population in conversations

• Designed and created flyers, logos, cigar bands, and web content for company’s portfolio websites• Improved SEO (Search Engine Optimization) through back-linking, and social media content generation

• Tracked social media insights and post performance for all Modern Luxury publications to optimize postings, increasing following by 3,000• Helped develop and execute social media sweepstakes to improve engagement