Result-oriented professional with nearly 17 years of rich experience in B2B Sales, B2C Sales, Channel Management, Modern Trade/Organized Retail/Large Format Retail Sales, Product Management, Team Management and Key Accounts Management Built a solid sales infrastructure from the ground up, expanded penetration in new markets, and delivered long term and short term results producing new business while directing business development, deal organization, and building credibility and rapport with new and existing customer stakeholdersLeveraged market expertise of the region to provide recommendations for B2B & B2B2C sales; provided industry knowledge and intelligence as required to the businessProvided in-depth analysis of B2B and B2C markets, industry trends, competitors and clients to improve strategic planning and decision-making; possess robust market knowledge of existing & potential clientsSet up the commercial channel for larger and deeper coverage of commercial businessIdentified & established strategic alliances / tie-ups with new business partners, resulting in deeper market penetrationAchieved Modern Trade/ Organized Retail/Large Format Retail sales operational objectives as per strategic plans and reviews and contribute Modern Trade sales information and recommendations for preparing strategic planCollaborated with account management, implementations and other groups to ensure customer satisfaction remained best in classConsistently maintained sales volumes, product mixes and selling prices by keeping current with supply and demand and changing market trendsDrive annual planning and initiatives, manage business unit P&L, and achieve goals and objectives for revenue and profitabilityDevelop high quality business strategies and plans ensuring their alignment with short-term and long-term objectivesLead and motivate subordinates to advance employee engagement develop a high performing managerial team