Samir Bedi
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Samir Bedi Email & Phone Number

Founding Director at Consumer Crux at Consumer Crux
Location: United Arab Emirates, United Arab Emirates, United Arab Emirates 8 work roles 2 schools
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Current company
Role
Founding Director at Consumer Crux
Location
United Arab Emirates, United Arab Emirates, United Arab Emirates

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Samir Bedi is listed as Founding Director at Consumer Crux at Consumer Crux, based in United Arab Emirates, United Arab Emirates, United Arab Emirates. AeroLeads shows a matched LinkedIn profile for Samir Bedi.

Samir Bedi previously worked as Founding Director at Consumer Crux and Founder & Managing Partner at Brands Konnect. Samir Bedi holds Masters Of Management Studies, Marketing from Mumbai University.

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Consumer Crux

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Profile bio

About Samir Bedi

I took the plunge 5 years ago on my entrepreneurial journey. And I must admit that these 5 years, though not without their share of turmoil and chaos, have taught me more about business, how to make and manage money, and about life, then my whole professional experience.I am stronger, wiser, more relaxed. I take pride in the fact that I stayed true to the industry I have spent last 15 years in - Shaving and Personal grooming awith a very clear vision about my and the organization’s core consumer - thousands of barbers and salons across Africa, and what we need to do add value to their trade and their life.Having spent more than decade and a half accruing cross-functional experience in marketing and sales for consumer goods categories across Asia & Africa, I have gained a profound understanding and exposure to key emerging markets in the Middle East, South Asia, Africa and Indian Sub-continent. The formative 10 years were spent in large multinational organizations with leading brands like Pepsi and Energizer and the last five years in a vibrant, mid-sized organization with a resilient challenger brand. My expertise is exceptional, ranging from category leaders to challenger brands; marketing to revenue generation, across multiple markets with a mix of traditional & modern trade environments.I have an interest in following and associating with growing brands and mid-size organizations operating in emerging markets that thrive on entrepreneurial DNA and a hunger for building sustained long-term business.Personal Fitness & healthy eating are an integral part of my routine and help me keep sane when things go crazy.

Listed skills include Trade Marketing, Fmcg, Market Research, Brand Management, and 36 others.

Current workplace

Samir Bedi's current company

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Consumer Crux
Consumer Crux
Founding Director at Consumer Crux
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8 roles

Samir Bedi work experience

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Founding Director

Current

United Arab Emirates

CONSUMER CRUX was formed with the purpose of sales, marketing and distribution of shaving blades & razors for men & women across the African region. It is the sole and exclusive authorized partner of Treet Corporation Limited, a 50-year-old manufacturer of razor blades in Pakistan and one of the few blade manufacturers in the world.

Sep 2017 - Present

Founder & Managing Partner

UAE

An emerging markets specialist, we close the chasm between high-potential brands and the fledgling markets of Asia and Africa that represent the largest potential consumer base in the world.www.brandskonnect.com

Jul 2015 - Sep 2017

Head Of Marketing & Vp Sales ( Middle East, Pakistan, Russia & Cis Region)

Dubai

I currently have a dual role - heading marketing for the group and a revenue generation role for a number of strategic markets with full P&L accountability. VP SALES - MIDDLE EAST, PAKISTAN, RUSSIA & CIS REGION (March 2013 – Present)I am accountable to deliver net profit targets by realizing sales plans via country distributor networks and a team of.

Nov 2012 - Jun 2015

Global Category Head

Dubai

Accountable to deliver net profitability across the blades (Double Edge & Disposables) and shaving preparations category, leading a team of category managers across Middle East, Africa, SEA, and the Indian subcontinent.Formulated annual category plans outlining focus category and portfolio by regions and pricing strategy, brand investments and market share.

Jun 2009 - Oct 2012

Product Manager

Dubai

Managed the categories of premium consumer batteries and lighting products under the Energizer and Eveready brands. Handled topline sales, profitability and market shares across the Middle East, Africa, Pakistan and Srilanka.Injected new life into the stagnant rechargeable batteries category by discontinuing the existing pricey chargers and developing and.

Jan 2006 - May 2009

Product Manager

Dubai

Product Manager (Universal Pictures Inc. & DreamWorks SKG) As the product manager for the Middle East and Africa region for two major Hollywood movie studios with brands like Shrek, Barbie, Madagascar, I developed an insight into managing a licensee-principal relationship. Besides I attained a deep understanding of the commercial aspects of licensing.

Dec 2004 - Dec 2006

Senior Marketing Executive

Chandigarh

I was part of a very aggressive marketing team in north India, handling all of Pepsico’s beverages brands’ on-ground visibility, merchandising, brand promotions and product launches.Handled the entire gamut of promotional activities under the PEPSI 2003 Cricket World Cup promotions. Led the launch of Mountain Dew for the region marked by several ground.

Jan 2003 - Nov 2004

Marketing Executive

Mumbai Area, India

Initiated the in-market sales and distribution of SuperMax Premium range for the New Mumbai area by appointing two new distributors. Introduced the concept of ‘in-shop’ promoters to the company and managed to list the range in Modern Trade accounts. Also developed a new channel for the area, namely pharmacies and medical stores.

Apr 2001 - Dec 2002
2 education records

Samir Bedi education

Masters Of Management Studies, Marketing

2 years full time business management program specialising in marketing

Post Graduate Diploma In Foreign Trade, International Business, A

World Trade Centre, Mumbai

Post Graduate Diploma in International trade

FAQ

Frequently asked questions about Samir Bedi

Quick answers generated from the profile data available on this page.

What company does Samir Bedi work for?

Samir Bedi works for Consumer Crux.

What is Samir Bedi's role at Consumer Crux?

Samir Bedi is listed as Founding Director at Consumer Crux at Consumer Crux.

Where is Samir Bedi based?

Samir Bedi is based in United Arab Emirates, United Arab Emirates, United Arab Emirates while working with Consumer Crux.

What companies has Samir Bedi worked for?

Samir Bedi has worked for Consumer Crux, Brands Konnect, Supermax, Energizer, and Universal Pictures.

How can I contact Samir Bedi?

You can use AeroLeads to view verified contact signals for Samir Bedi at Consumer Crux, including work email, phone, and LinkedIn data when available.

What schools did Samir Bedi attend?

Samir Bedi holds Masters Of Management Studies, Marketing from Mumbai University.

What skills is Samir Bedi known for?

Samir Bedi is listed with skills including Trade Marketing, Fmcg, Market Research, Brand Management, Marketing Management, Customer Insight, Business Development, and Management.

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