Digital Marketing Executive
CurrentKey Responsibilities:• Providing insight into customer behaviour, business goals and key performance indicators using a variety of data sources including web analytics tools and internal reporting systems. • Defining business requirements, implementation, data management and analytics to optimise site performance for best user experience and conversion• Perform website behaviour and customer experience analysis• Present evidence-based insights and deliver regular web analytics… Show more Key Responsibilities:• Providing insight into customer behaviour, business goals and key performance indicators using a variety of data sources including web analytics tools and internal reporting systems. • Defining business requirements, implementation, data management and analytics to optimise site performance for best user experience and conversion• Perform website behaviour and customer experience analysis• Present evidence-based insights and deliver regular web analytics reports to key decision makers• Create and maintain appropriate marketing KPIs and ROI models for marketing related activities (web, social, digital, SEO,) Show less