Additional Designation with the client - Assistant Brand & Creative Director Assisting in the development and execution of comprehensive creative & brand strategies for our 10 business unit solutions. I lead a team of creatives and marketers, collaborating with cross-functional teams to ensure alignment with overall business objectives. I aim to drive brand awareness, optimize market positioning, and increase customer engagement.

Digital marketing resource management for 8 portfolio companies of a private equity firmCross functional co-ordination with engineering, design and content teams across 4 countries todrive digital strategyCollaborating with SEO & content agencies and freelancers for marketing requirementsTracking, measuring and reporting the impact of marketing efforts and providingrecommendations based on the sameDevelopment & execution of digital marketing strategy for an ed-tech firm to kick start thedormant lead generation activityOversee creation of email marketing campaigns on Mailchimp & HubSpotLeading the inhouse marketing efforts for lead generation from online and offline sourcesIdeation and management of digital marketing strategies for ad hoc client projectsSuccess StoriesThe experience of being the first marketing hire on the India team to managing 20 professionalshaving different specialties, across 4 countries and 4 time zonesConsistent YoY gains on ROI and all KPI's for the primary client over the course of 4+ yearsEvolution from managing digital marketing for 1 company to being entrusted marketingoperations and resource management for 8 companiesDoubling the quarterly income for an ad hoc fashion industry client via online channelsGrew overall website traffic 10x in addition to achieving a steady flow of leads

Build, lead, and review work of the creative team in the production of all web, print, content anddigital marketing collateralDevelop and manage social media, content & organic search strategy for projects to ensure highquality digital and brand design & compelling contentCross-functional collaboration with client servicing, design, content and engineering teamsCollaborating with agencies, influencers & freelancers for paid marketing & content generationManage marketing calendar for social media & contentConceptualizing and leading client pitches for new projectsSuccess StoriesDrive process transformation and implement strategic initiatives to ensure quality workKickstarted dormant lead generation activities from social media, for local brands

Formulating and driving digital strategy for company’s flagship software productDesign, revamp and management of website from wireframe to final version including contentManaging marcom activities for the company in print media and for exhibitions & seminarsContent creation - website content, email copy, landing pages, blogs & articles, case studiesAssisting team in after-sales support & client servicingSuccess StoriesGrowing organic search traffic 5-10x in the first 10-12 monthsRanking on 1st page of Google’s search engine rankings for 3-5 keywords including the primaryAchieving a consistent flow of leads – from 1 in 6 months to 1 every dayGenerated organic enquiries from American Express, Etihad, L&T, UN – Africa

Drive organic search strategies for software, engineering and outsourcing arms of the companyfor lead generation and new customer acquisitionCreate copy for websites, social media, blogs, case studies and gated contentPoint person for online reputation management of the company’s brand nameCross-functional co-ordination with sales, business development, client servicing & customersupport teams for daily processesConducting knowledge sharing sessions on SEO, social media and contentSuccess StoriesGrowing organic search traffic 5-6x in the first 10-12 monthsImproving search engine ranking visibility from none to someLaying a roadmap and marketing strategy that has helped the company till dateGenerating leads for the engineering division from online channels on zero marketing budget

Setting up the SEO & ORM division of the agency with the room for scalabilityMedia planning, competition analysis and reporting & analytics for brandsPoint person for implementation & management of SEO & ORM aspects of all existing projectsIntegrated development and maintenance of digital assets, website, social media platforms,blogs & print materialParticipating actively in client pitches for new full scale digital/advertising projectsSuccess StoriesBecame first hire for search & ORM capabilities and helped set a strong foundation for futurePart of the social media group that churned out the viral hit – Kolaveri DiWorking with prestigious global clients like Puma, Red Bull, Sony Music, Louis Phillipe etc.

End-to-end project management for SEO & content writing projects for US & UK based clientsManaging a high performing team of 25+ professionals across search and content capabilitiesCreate, implement and monitor SEO strategies that are in-line with industry needsPreparation of project plans, analysis of client requirements and scope to manage andcoordinate projects for providing optimized

Learning the ropes of SEO & digital marketingManaging on-page & off-page activities for healthcare & lifestyle websitesPreparing regular reports for competition analysis, search rankings & trafficImproving search engine rankings by continually testing and updating website components, withthe goal of raising brand visibility in ranking positions and ultimately increasing revenue

To understand IT requirements of client’s IT resource need and deliver qualified consultantsSourcing and screening potential IT candidates for contract openingsEstablish relationships with consultants/contractors in specified regionInterview prospective candidates and educate candidates on Collabera’s processTo negotiate compensation, extend offers, facilitate the placement of candidates and solicit referrals of other qualified consultantsSubmit qualified candidates to open job requirementsBe responsible for effective usage of Internal Systems/Database for recording different stages in recruitment process