Samir Salvio Email & Phone Number

Rio De Janeiro, Brazil

Rio De Janeiro, Brasil

Responsible to lead Separation of CH business in Brazil

Rio De Janeiro E Região, Brasil

In the end of 2018, GSK announced a JV with Pfizer consumer products worldwide, due to that I was nominated to led this integration in Brazil. This was multidisciplinary role, which required a well developed leadership skill, leading and delivering through the others in multiple fronts, such as HR (incl. payroll transition), Legal, Tax, SAP deployment, Change Management and warehouse integration, where we created and fully licensed it.Integration was very successful, with no disruption for the business.

Rio De Janeiro E Região, Brasil

Brand manager of CataflamPro, Trimedal, Respire Melhor and Sonridor

Rio De Janeiro, Rio De Janeiro

Responsible for full transformation of Innovation & PMO process for GSK Consumer. I led the redesign of entire area, bringing back the discipline and governance of the process, interaction with Global teams and finance KPIs. It made Brazil a reference for entire Latin America, which replicated the structure in other countries.

Rio De Janeiro E Região, Brasil

Brand manager of CataflamPro, Trimedal, Respire Melhor and Sonridor

Rio De Janeiro E Região, Brasil

Focused on Oral Health business for GSK Brazil, being full responsible for Sensodyne, Parodontax, Aquafresh and Biotene businesses.

Rio De Janeiro

Focused on Oral Health business for GSK Brazil, being full responsible for Parodontax, Aquafresh and Biotene businesses and in Sensodyne, responsible for innovation and communications.

Brasil

Sensodyne is the 3rd biggest in GSK accounting for 20% of total company sales. Actively participating in brand growth and development. Being accountable for P&L analysis and management, including investment split prioritization, project management, analytical capabilities, brand plan and Budget development, trade/sales interaction and Interpersonal Skills (building trust) and Products phase in/phase out.Also responsible for the development of 3 interns.

Brazil

- Accountable for brand strategy (brand positioning, price, distribution targets and strategy, cannibalization analysis and etc.) recommendations to brand manager. Always based on market researches, market analysis, P&L impact, including budget control;- Market analysis and diagnosis/businesses recommendation based on Nielsen, IMS and etc.;- Market researches: Design and support for qualitative and quantitative researches, ad hoc and etc.;- Sales forecasting, according to market trends and sales team inputs, building a stronger relationship between marketing and sales team;- Close interaction with sales team, including trade marketing managers, giving them support to develop the best POS strategies and materials;- Project management based on Denture care business dynamics, such as, launch of Corega 68g in Brazil, leading multifunctional teams, and global aligments;- Support to communication development, following global guidelines and target behaviors, interacting directly with media planning agency in order to have the best media plan;- Responsible for brand expert marketing, developing materials and design all strategy focus on experts;

Brazil

 Achievement: Coordination & Implementation of Sensodyne new packaging layouts, leading multifunctional teams Project management• Volume forecast based on market trends• Pricing & Distribution study• Project P&L • Coordination of multifunctional teams• Coordination of 1st digital campaign in GSK Consumer healthcare Brazil• Brand positioning, pricing, cannibalization impact Recommendation of actions based on market analysis, using different methodolgies as Nielsen and IMS Financial analysis, P&L analysis Volume forecast based on consumer needs, market trends, aligning always with sales team Promotional kits development, including artwork, market analysis and margin impact on total brand.  Budget control Market research: U&A, Quali e Quanti, Ad-Hoc. Close interaction with media plannig agency on media plan development

Rio De Janeiro E Região, Brasil

Atividades desenvolvidas no cargo:- Brand positioning - Including communication, pricing, distribution and cannibalization study- Budget control- Market Analysis - Including IMS methodology- Demand/Sales forecasting- Innovation/Project management- P&L impact - Undestanding

Advance English Certificate, English Skills

Activities and Societies: During conversation classes, I was exposed to different kind of subjects, such as economy, politics, global.

Bacharel, Marketing

Regular, Ensino Médio