20+ years of hands on experience in sales, marketing, procurement (local and from overseas) and merchandising across diverse industries including e Commerce,Consumer Durables, Retail and IT hardware. Keen eye for unique products that are different and offer a value proposition to the prospective customer but at a "comfortable buy price" . Driven by the belief that the word "product" should be now be taken off from the dictionaries because it ceases to exist, all products have now become "services" and we all must accept the reality.Winner of "Entrepreneur of the year award 2013-14" from the LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENTSpecialties: Sourcing,marketing,procurement,merchandising