+ Building Agency Business and Managing P&L + Designing Strategies and Robust Business Growth Solutions for our Valued Clients to achieve their Short Run & Long Run Business Objectives by Leading Client's Businesses from the Front. + Helping Brands Optimize Media Investments by matriculate Media Planning & Buying+ Conceptualizing & Executing Award Winning Brand Campaigns with Super Talented In-House Team of Mavins at Ahmedabad & Mumbai. + Ad Shoot Production, Post-Production & Release Solutions+ PR & Image Building for the Promoters / Directors and the Brand to build a Robust Reputations across India. + Brand Growth Solutions - Strategy & Execution to drive strong Visibility, TOMA and Re-call. + Curation & Execution of IPs, Events & Activations to drive strong BTL for brands across India for our Clients. + Talent Management (Bollywood & Sports) + Brand Endorsements

+ Heading the Impact Properties (Activation, Events, Sponsorships) & Digital Business across West & South India Regions including Radio, Television, On-Ground and Digital Impact Properties. + Curating New Properties basis the right TG, Market & Consumer Demand and Selling those to the right mix of clients/agencies to achieve their Marketing objectives. + Identifying and collaborating with Strategic Partners across the region and forming alliances to maximize the business opportunities.

+ Achieved Highest ever Revenue for Gujarat Cluster across all the products along with Increase in Market Share % across all the markets of Gujarat during FY 2022-23. + One of my growth markets 'Vadodara' won one of the most prestigious awards - Station Of The Year (SOTY) Award for overall best performance in Revenue, Market Share, People and Processes during FY 2022-23. + Led the Business for 10 Stations (Markets) & 12 frequencies across Gujarat Cluster+ Managed Team of more than 50 Managers, Group Managers & Group Heads across Gujarat Markets. + Drove the Business worth more than INR 500 Million across the cluster by working closely with key clients & media agencies across Gujarat. + Understood clients' complex business problems and objectives and driving and delivering Growth by working closely as their Media & Marketing Communications partners to deliver tangible results. + Ensured Growth across various business verticals and across product lines on YoY basis including On-Air, On-Ground (Experiential Marketing), Digital, Original Content, IP, Multi-Media Solutions and Audio Programmatic M-Ping.

+ Achieved the best ever Revenues since Inception across the Cluster.+ Grew Market Share across Indore, Bhopal and Nagpur by more than 3% Each to capture maximum share in one of the most competitive clusters across India. + Growth in Market Share across all key markets of MPCG & RoM. + Nurturing relationship with Media agencies to drive Business Growth in win-win manner.+ People Manager. Leading the team of of 40+ Group Heads/Group Managers and Account Managers across Madhya Pradesh, Chhattisgarh and RoM+ Heading the Revenues, Selling Multi-Media Solutions to Clients & Agencies.

Key Result Areas: + Heading Mirchi Experiential Business (Sports & Festivals) Vertical Nationally, Curating New IPs, Scaling up existing IPs and monetising the same to drive Business Growth (in terms of both Revenue & Profitability) and Brand Impact across India. Significant Accomplishments in the very first year of another challenging assignment:+ Revitalized the IP called Mirchi Neon Run and re-launched the same across 25 Markets of India which resulted in 250% Growth in Revenues in the very first year. Brought this property across Media including Radio, Print, Outdoors, Digital and National TV as well by tying up with India’s No.1 Youth channel ‘MTV’ and Music Channel ‘MTV Beats’ to drive the campaign at NO Cost. + Signed Bollywood’s one of the most talented actresses ‘Taapsee Pannu’ as the Brand Ambassador for Mirchi Neon Run across India for next 3 years at NO Cost / ZERO Value (Fully Barter Deal). First IP of Radio Mirchi so far to have Brand Ambassador.+ Scaled up (In terms of both revenues & profitability) another biggest IP ‘Michi Get Active Expo’ around India’s biggest marathons across the country including ‘Tata Mumbai Marathon (TMM), Airtel Delhi Half Marathon (ADHM), World TCS 10K, Bengaluru and Tata Steel 25K at Kolkata.

Key Result Areas: + Heading Branch Operations for Two Frequencies/Channels - Mirchi 98.3 and Mirchi 91.9 + Successfully Launching New Radio Station/Frequency (Mirchi Love 91.9) in the same Market. Designing successful launch strategies and launch marketing plan, recruitment of talent and other manpower to starting new operations.+ Sustaining and Growing Market Share both in terms of Revenues and Listenership for both the channels in the same market and achieving Revenue Targets. + Station P&L Management, ensuring all functions (including Sales, Admin & HR, Programming, Marketing, Finance, and Technical) are aligned and work closely to achieve branch objectives and simultaneously adhere to all SOPs and company policies. Significant Accomplishments:+ Won the most prestigious award of ‘Station of the Year 2016-17 – Growth’ for achieving Highest ever business for the branch in terms of revenues and profitability along with successful launch of new frequency Mirchi Love 91.9 in the city which already got 15% Market Share in just 8 Months with the help of innovating programming & marketing initiatives.+ Successfully launched & executed new IPs & Festive properties to maximize business and create new revenue records for the branch and organization.+ Achieved 30% Business Growth Over Last Year (GOLY) despite Demonetization impacting businesses across the country.

Key Result Areas: + Driving Business Growth by working as a Brand Consultant and Brand Solutions Specialist! Conceptualizing, designing, selling and executing 360 degree Experiential Marketing and Integrated Marketing Solutions for the clients’ brands using multiple Media amplification tools to achieve desired objectives/results in time.+ Media Sales and Marketing, Managing P&Ls and Achieving Top line & Bottom line Revenue Targets with an entrepreneurial view of business (profitability and cost control & efficiency). Co-ordination with execution and creative agencies. + Selling Television properties, Handling LIVE concerts business by generating Sponsorship Revenues, Artists Management!+ Designing apt Media Mix, Media Planning & Buying (Print, OOH, Digital). + Conceptualizing & Selling large scale national IPs and Generating Revenues through Sponsorship business by selling properties built around various TGs (Calendared Properties) throughout the year targeting varied TGs right from Sports Properties, Youth Properties, Properties targeting Corporates, Families, Masses, Festive driven properties! + Leading the Team of Account Managers & Group Managers, Team Motivation, Training, Mock Calls & Role Play to build capabilities to become smart sales & marketing professionals!Significant Accomplishments:+ Launched 3 Large Scale National IPs in very first year and made one of the team members win National Award!+ Scaled up existing IPs – Mirchi Get Active Expo and made it the best ever Expo in terms of scale & revenue both!+ Achieved Business GOLY of 179% in very first year of taking the assignment.

Key Result Areas: + As a State Branch Head – Ad Sales, the core KRAs were Heading/Managing profit center (Branch Sales & Operations) profitably for Network Channels of STAR India for Gujarat Market and Network business growth by acquiring new clients along with retaining existing clients and build & maintain strong agency relationships to have maximum share of clients' investments on STAR India Network.+ Ensuring successful launch of one of the most ambitious projects by STAR India – AD Sharp – Targeted Television Solutions for Hindi GEC Star Plus & Movies Channel - Star Gold.+ Providing strategic inputs for Revenue Maximization, Inventory Planning & Optimization hence ensuring efficiency and better yield.+ Leading the Team of Account Managers (Asst Manager/Sr. Executive/Executives), Training and motivating them to drive business growth across all channels, reviewing their performance on regular basis, guiding and motivating for excellence in business.Significant Accomplishments:+ Part of Successful launch of Ad Sharp project. Represented and provided strategic inputs related to sales/business to technical teams for end to end synchronization & implementation of operations nationally!

Key Result Areas: + Media Sales and Marketing, Managing P&Ls and Achieving Top line & Bottom line Revenue Targets with an entrepreneurial view of business (profitability and cost control & efficiency). Co-ordination with execution and creative agencies. + Driving Business Growth by working as a Brand Consultant and Brand Solutions Specialist! Conceptualizing, designing, selling and executing 360 degree Experiential Marketing and Integrated Marketing Solutions for the clients’ brands using multiple Media amplification tools to achieve desired objectives/results in time across all 4 Stations of Gujarat.+ Selling Television properties, Handling LIVE concerts business by generating Sponsorship Revenues!+ Designing apt Media Mix, Media Planning & Buying (Print, OOH, Digital and On-Ground). + Leading the Team of Account Managers, Team Motivation, Training, Mock Calls & Role Play to build capabilities to become smart sales & marketing professionals!Significant Accomplishments (Awards & Laurels):+ Revived and Championed the Profit Center ‘Mirchi Activation’ Business across Gujarat and grew by 538% from where I took up the challenge to turn around the Business and made India’s No.1 Team y-o-y for 3 years in a row!+ Created history by Winning & Registering Radio Mirchi and one of our premium clients Adani Wilmar in Limca Book of Records for making India Run and cover the distance between Kashmir and Kanyakumari during 7 days campaign.

Key Result Areas: + Ensuring Brand salience & visibility by designing response driven campaigns to ensure Market Leadership in Gujarat Cluster.+ Ensuring Leadership in listenership by designing Marketing Communications for Brand Radio Mirchi which leads to Top of Mind Re-call and Listeners’ stickiness to the Channel. + Plan and develop all Integrated Marketing Communications for effectively executing and monitoring the marketing strategies in meeting the corporate marketing objectives and enhancing the brand leadership.+ Executing Strategic Alliances and Cross Promotion tie-ups and Brand Promotional Activations!Significant Accomplishments (Awards & Laurels):+ Won National Award – ‘Mirchi Flame Thrower’ during Marketing Head – Gujarat avatar for carrying out unique innovations and Strategic Marketing Alliances which resulted in 85% Listenership across Gujarat.

Key Result Areas: + Heading Marketing Communications of all brands of Coca-Cola across South Gujarat Market. + Merchandising, Market Execution, POS Activation across General Trade and Modern Trade. Managing Key Accounts, Agency Co-ordination, Vendor Management, Budget Planning & Management and Market Execution with Marketing Communications Elements to ensure in shop/on ground visibility across 40000 outlets across South Gujarat.+ Managing and Training the team of 16 Market Developers (Merchandisers) to drive Market Activation to maintain leadership. + Market Research Data Analysis, Sponsorships, Event Management, Analysis of Market Share, Brand Pack Growth/De-growth across South Gujarat. Helping Sales Teams driving Promotions/Campaigns to achieve business targets across region.Significant Accomplishments (Awards & Laurels):+ Won ‘Gujarat Ka Raja’ Award for excellent marketing campaign for Thums up Under the Crown Contest + Won the contest ‘Go Goa’ for carrying out special initiative to push Kinley Soda in Union Territories like Daman & Silvassa. Kinley Marketing drive led to 400% growth in sales in the territory during the campaign.

Key Result Areas: + Handling 360 Degree Integrated Marketing Communications – All ATL & BTL Communications+ Designing Promotional Campaigns for Trade and Consumers to ensure business growth+ Formulation & Implementation of Sales Promotion Strategy for Brand ‘Goldcoin’+ Media Planning, Budgeting and Co-ordination with Advertising Agencies to design the best Media plan to reach out our TG and achieve maximum output of national advertising budget.

Key Result Areas: + Pro-actively pitching creative solutions and acquire new clients for Agency business development.+ Ensuring best client servicing by understanding client’s creative brief, work on competitive strategies, analyze and deliver integrated marketing solutions client’s brands.+ To work closely with the team of visualizes and brief and brainstorm with them for coming up with creative solutions for designing On-Air, Print, Outdoor Advertising Campaigns.