Sami Toivonen Email & Phone Number

Helsinki, Fi

New York, Ny, Us

Pavilion (ex-Revenue Collective) is a global community for revenue leaders at growth-focused tech companies.CRO School Graduate (February 2022): Learned skills, perspectives, and experiences to strategically level-up to the C-Suite.

Espoo, Southern Finland, Fi

Smartvatten helps property owners and water utilities improve water efficiency of their facilities and to reach their sustainability goals. Smartvatten helps approx. 20,000 properties and 30 water utilities across 40 different countries in Europe and US with water efficiency.I was responsible for Smartvatten’s group-level net revenue growth across our three business areas: Real Estate HeSaaS, Sub-meter Hardware and Water Utilities. I led the commercial teams to help our customers reach their water efficiency goals. My job was to help our commercial functions so that Smartvatten will reach its growth targets globally across Sales, Customers Success, Marketing and Partnerships functions.Some highlights of the adventure:✅ After the acquisitions of Verto and Neuroflux, we started as three separate companies but built a single organization with a unified culture and processes.✅ Launching and establishing the Customer Success, Key Account Management, and Partnership functions, as well as the German operations.✅ Migrating our legacy Dynamics CRM to Salesforce.✅ Smartvatten grew from 10 mEUR to 15 mEUR in revenue.

Hetki is building a holistic customer insights platform powered by AI.I was hired for a part-time Go-To-Market project focused on the following outcomes:✅ Consulting the founder CEO on early stage sales and building an outbound sales motion.✅ Testing product-market-fit by conducting sales calls and secured the first 3 paying customers with Powerpoint slides.✅ Providing product feedback which led to pivoting the Ideal Customer Profile.✅ Building a recruiting pipeline of commercial co-founder candidates and completing the initial screening calls.

Helsinki, Southern Finland, Fi

Brella provides the world’s smartest event platform for business events in more than 60 different countries. I was responsible for the Annual Recurring Revenue (ARR) net growth at Brella. I led the customer-facing teams at Brella to help our customers deliver the most engaging and profitable events in live, virtual and hybrid formats. My job was to help our commercial teams so that Brella will reach its growth targets globally across new sales, account management, customers success, support, and marketing functions. Some highlights of the adventure:✅ Developing the Sales Playbook from scratch.✅ Product pivot from an onsite event app to a virtual event platform (forced by Covid).✅ Raising 10M Series A in 2021 (I owned the commercial due diligence).✅ Brella grew from 30 employees and <1M ARR to 60 employees and 4M ARR.✅ Launching and establishing the commercial operations in the US.

Helsinki, Southern Finland, Fi

I led an international team responsible for Brella’s growth within potential and existing customers. Responsible for new revenue generation, sales strategy and execution.

Helsinki, Fi

Vainu helps companies sell smarter, faster & better with real-time company data. Vainu software utilizes AI & machine learning with open & public data in order to help customers to:• identify the most potential prospects• find the right timing for sales and marketing activities• keep their existing customers happy and sell more to themI was responsible for Vainu's new business sales and marketing in Finland (>50% of company's new business was generated in Finland). Some highlights of the adventure:✅ Winner of the ”Best Sales Organization in Finland” award.✅ Company grew from 70 employees and 3M ARR to 200 employees and 14M ARR without external funding.✅ Scaling Finland's New Sales Team from 20 to +30 FTEs and from 3 teams to 7 teams.✅ Complete transformation of sales strategy & team including new roles, tasks and incentive models.✅ Opening up a sales office in Tampere.

Helsinki, Fi

Helsinki, Fi

Our enterprise team co-operates with large companies that are data-driven in their sales, marketing and decision-making in general.

Oslo, No

Main responsibilities➼ New sales for large Nordic companies: prospecting, booking, qualifying & closing deals➼ The sales process was based on Solution Selling methodologyResults 2016:✅ #1 in sales in Finland✅ Achieved 201% of personal quotaHelping Lindorff's clients grow their business profitably and making sure the client's end customers have better experiences with payments. Lindorff’s value chain covers the whole credit payment chain:- Information services related to B2B and B2C customer’s credit background- Outsourced invoicing, sales ledger, customer service- Consumer & B2B payment services for e-commerce and brick-and-mortar businesses- Debt collection- Acquisition of receivable portfoliosMember of the Lindorff Recreation Committee 2015

Oslo, No

SME customer acquisition and developing existing SME customer relationships according to the Solution Selling principle. Summer and part-time work during studies.

Oslo, No

End user customer service in invoicing and collection. Summer and part-time work during studies.

Hagan, No

Selling consumer electronics and home appliances. Also customer service. Worked at Expert in between my high school finals and the beginning of military service.

Helsinki, Fi

My first touch with the world of sales selling Christmas calendars door to door at an age of 7.RESULTS:☑Spread Christmas spirit around the neighborhood☑+50 closed dealsThis is where it all started ;)

M.Sc. (Econ), Major In Marketing

Education record

High School Degree

High School Degree