- Helped the team develop strategies to boost customer engagement and overall revenue.- Led a team that created & tested email campaigns, ensuring adherence to brand guidelines.- Created campaign calendars and shared ideas with clients to boost revenue and improve deliverability.- Developed segmentation strategies by reviewing the performance of previous campaigns.- Implemented A/B testing on different parameters to maximize campaign effectiveness.- Analyzed performance metrics to provide actionable insights and recommendations.

- Planned email campaigns to boost customer retention and convert non-buyers to buyers.- Collaborated with internal teams to align email content with overall marketing strategies.- Utilized segmentation and personalization techniques to enhance customer engagement and conversion rates.- Conducted regular performance analysis and reporting to identify areas for improvement and reported findings to the senior strategist.

- Managed multiple email projects from start to finish, ensuring timely completion and alignment with brand guidelines.- Collaborated with strategy, copy, design, and implementation teams for seamless project execution.- Regularly communicated with clients, providing biweekly updates, scheduling calls for reporting and campaign calendars, and collecting feedback monthly.- Created standard operating procedures (SOPs) to streamline processes and improve team efficiency.

- Handled communication with the clients and made sure their needs and expectations were met.- Offered strategic guidance and support to clients, after consulting with the strategist if needed.- Conducted regular performance reviews and shared insights with the clients and the internal team.- Worked with the sales teams to find opportunities for upselling and cross-selling.

- Led the team in setting up and onboarding new clients, making sure everything went smoothly.- Created technical SOPs to ensure consistency and quality.- Trained and guided new technical experts on company-specific processes.- Monitored the setup progress and quickly resolved any technical issues that arose.

- Specialized in setting up flows and campaigns, and optimized existing emails in tools like Klaviyo.- Extracted and provided overall performance data for reporting on a monthly basis.- Conducted audits of client accounts, and created segments following instructions from the strategist.- Ensured everything was working smoothly on the technical side.

I started my career as an email marketer on freelance platforms (Fiverr, Upwork, etc.) and Facebook.I have worked with 200+ D2C brands from the US, UK, and Australia.I helped them with monthly email campaigns and flows, offered customized solutions to their issues, and gave consultations on best practices to improve overall revenue.

- US based agency- Gave technical support to the agency's clients.- Made email campaigns and flows based on clients' requirements.- Worked on email strategy, copy, design, and implementation.- Assisted with A/B testing, list growth, automation, and reporting.