KEY OPERATIONAL SUMMARYCreated and successfully accomplished full engagement of an integrated marketing communications plan for a top 3 Fire Service Product manufacturer.RESULT: 46% revenue growth within 1 year of implementation.Develop and lead the North American team of Customer Service, Inside Sales, and Technical Support team professionals .Develop and coordinate marketing and operational strategies.Developed and launched a training program to build a cross-functional team.Reorganized and developed the inside sales & customer service team into territories to amplify customer support.Direct Operational Goals for North American Inside-Sales team and cost effectively Integrate those into Sage ERP.Manage scheduling, branding and connections with all industry trade shows and liaison directly with vendors.Integrated a Preferred Partnership Program to empower clients to elevate their Customer Experience.Direct social media strategy and ideation for all relevant platforms.Oversee the digital success of Tempest through the improving the use of SEO, Web analytics, Social Media, and Community Management.Design and implement print, video and digital media plans including ad creation, video for all marketing functions.Coordinate and communicate with international contractors, with the parent company Leader Group (France, Germany) Marketing team and the Leader Group Product Managers Team.Coordinate CRM data-mining for Sales team, Sales Agencies, and dealers, market segments. Analyze market conditions, competitor landscape and pricing creating benchmark for products and competition and create tools for sales team.Provide training and support for staff and clients.

KEY OPERATIONAL SUMMARYManage scheduling, branding and connections with all industry trade shows and liaison directly with vendors.Integrated a Preferred Partnership Program to empower clients to elevate their Customer Experience.Direct social media strategy and ideation for all relevant platforms.Oversee the digital success of Tempest through the improving the use of SEO, Web analytics, Social Media, and Community Management.Design and implement print, video and digital media plans including ad creation, video for all marketing functions.Coordinate with international contractors, with an international team Leader Group (France, Germany), the French Marketing team and the Leader Group Product Managers Team.Analyze market conditions, competitor landscape and pricing creating benchmark for products and competition.Contribute in annual planning meetings and develop strategies for marketing and operational plans.

Equipping Continuing Education professionals with the required skill sets, facilitating online discussions, assessing student performance and preparing students to be successful teachers within their educational profession.Extensive knowledge of Excel, Word, and Powerpoint and Microsoft Office suite proven ability to work under pressure with tight deadlines very strong time management skills, prioritizing office workloads and resolving operational problems.Providing objective and subjective feedback regarding student performance.Advising students regarding academic matters to improve successful course completion.Communicating pro-actively with campus administration regarding student issues.Ensuring campus and college regulations, as well as the policies, are known and followed.Participating in scheduled faculty meetings and in services.

KEY OPERATIONAL SUMMARY:Created and successfully accomplished full engagement of an integrated marketing communications plan for a top 1% American industrial lighting manufacturer.RESULT: 43% annual growth to $16,000,000 in one year.Established, developed and directed an effective integrated marketing communications infrastructure.Directed the creation of integrated marketing collateral for all media channels (print, web, social media, video) for each brand extension.Conceptualized and directed all social media strategy and ideation for all relevant platforms.Effectively direct marketing content and strategy (imagery, video and copywriting) using industry standard applications including relevant CMS (WordPress) and CRM. Conceived, created and implemented a B2B collateral support fulfillment system for external and internal clients.Leveraged 3rd-party agencies for web development and creative service support.Created and designed prospecting and customer email campaigns to build revenue growth and increase customer loyalty.Using KPI’s and measurable metrics to effectively execute segmentation strategies, content, images and offers which drove higher-than-average open and click-through rates for dramatically improved ROI.Effectively increased organic SEO traffic by 60% in one year and increased engagement by 60%.

KEY OPERATIONAL SUMMARY:Developed and facilitated engagement of all communication programs to key stakeholders and target audiences for one of the major non-profit organizations in California’s Central Valley.RESULT: Several award-winning, annual capital campaigns exceeding $1,000,000.Created lesson plans to lead and train each team member, volunteer, intern, and 3rd-party provider to exceed organizational goals.Trained staff and volunteers in a variety of projects, skills and tasks to make the most effective Established and implemented a state-of-the-art, comprehensive Communications and Information Systems Management infrastructure for effective remote collaboration, utilizing several cloud-based applications.Introduced and instituted a strategic, integrated marketing communications system, positioning the organization for long-term effectiveness and currently remains reliant upon.Constructed an exhaustive, organization-wide rebrand that propelled KPI’s to historic success. Directed all digital marketing buys, including AdWords, social media PPC, as well as traditional and radio advertising.Achieved historic Google Analytics to improve site traffic by 63%.Championed and facilitated thoroughly effective e-commerce and cloud-based management strategies that the organization currently relies upon.

KEY OPERATIONAL SUMMARY:Captivated and solidified new territory base, exceeding aggressive annual goals by 33%.RESULT: Proven customer satisfaction with 97% customer renewal rate. Created lesson plans to provide software and journalism instruction for each client and their students.Taught design principles to both instructors and their students within the classroom and as well as regional workshop environments.Expertly provided unsurpassed customer service to clients while effectively ranking as one of the top 10 yearbook representatives within my first year.Conducted compelling presentations for Walsworth Yearbooks to regional schools, outlining cost-benefits and Walsworth’s competitive advantage.

Created integrated effective marketing collateral for micro-brewers, health product start-ups, private schools and software publishing startups.

Developed an integrated marketing collateral and digital media strategy for a fashion design start-up.Developed consistent and integrated marketing collateral and concepts while developing the promotion of new brand-name stores for a fashion design start-up.Developed and positioned Jennifer Madden’s premier brand “Graye“ for all integrated marketing collateral, concepts and presentations for domestic and international clients and online presence.Developed and distributed successful press releases to local media outlets.

Designed and produced powerful marketing collateral - resulting in a 77% increase in revenue. Directed detailed analysis and metrics of marketing solutions for e-commerce channels.

Led team to develop professional, effective illustrations of scientific concepts to laypersons.Designed and directed a digital hub to support 8 regional locations.